ChatGPT Ads are coming in 2026
They won’t look anything like Google Ads👇
Sam Altman just confirmed: ChatGPT will start testing ads.
But not the Google-style “search + sponsored link” model.
Google makes money when search fails —
when you have to click an ad to get an answer.
ChatGPT will make money when it gets it right.
Everything we (roughly) know so far:
1/ Rollout
Closed beta in 2025, scaled launch for free users in 2026
2/Â Pricing model
OpenAI will charge for ads based on clicks or actions, not how many times they’re shown
3/Â Ad placement
You’ll see ads show up inside the chat, mixed naturally into replies — not in pop-ups or sidebars
4/ Personalization
Ads will be hyper-targeted using chat context, session data, and memory (when enabled)
5/Â User control
Users can disable memory to reduce or block ad-based personalization
6/Â Targeting logic
System runs semantic intent matching, not basic keyword targeting.
7/Â Ad formats
Expect sponsored messages, promoted GPTs, or action buttons built into answers
8/Â Attribution
Tracked via session-level tokens or conversion APIs, not cookies
For brands and marketers, this is a massive signal:
2026 may be the year AI stops being just a tool and becomes a media channel.
Ranking high on Google might not matter
if ChatGPT never cites you in the first place
Comment if your brand already has access to GPTAds