#4 Hyatt has spotted a great angle 🔍︎
- How do you know if someone has a Peloton at home?
- They will tell you
Peloton users are very passionate. Maybe it’s because the thing actually works. Maybe it’s just copium for spending $2K+ on an exercise bike. I’m not here to judge.
But Hyatt has judged the situation… and seen an angle.
They bought up a load of Peloton machines, stuck them in their hotels, and rolled out a loyalty system where users can earn Hyatt points just for working out. Genius IMO.
If you’ve not got the budget for Peloton, take this as a springboard for a smarter gym offer in your hotel.