Forget everything you know about Wonder: an ecosystem for health | Brittain Ladd posted on the topic | LinkedIn

FORGET EVERYTHING YOU KNOW ABOUT WONDER

Marc Lore contacted me in November 2024, and he asked me these questions: How do you know so much about what I should do? How do you know so much about business? Why are you so accurate in the things you recommend and write about? See Comment ❌.

I have written multiple posts about Marc Lore. In 2023 and 2024, I recommended that Marc should become the CEO of Starbucks. « If I wasn’t working on Wonder, I would have done that. I know Howard Schultz quite well, » Marc stated to me when I first shared my opinion with him.

Lore flew me to New York City in December 2024, so that I could visit a Wonder location, tour the kitchen, and taste the food. I tasted half a dozen dishes including steak and pizza. Everything that I ate was delicious. The food is excellent.

I interviewed Marc for three hours. I stated to Marc that I knew he had big plans for Wonder, and that I knew he was hiding something. « I expect more from you, Marc. A super app for meals is thinking small. I know you’re thinking BIG. Walk me through your vision for Wonder.” Marc agreed to do so. Here it is. Much of what you’re about to read hasn’t been revealed until now.

Forget everything you think you know about Wonder. Wonder is not a food hall or a restaurant. Wonder isn’t a « super app » for meals. It’s much more. It’s an ecosystem for health.

Marc knew that he couldn’t change the world with his two prior companies Quidsi and Jet; that’s why he sold the companies to Amazon and Walmart. However, according to Marc:

“I believe I can change the world with Wonder. I have no desire to sell Wonder. Wonder will become the largest AI platform for health in existence. Customers will be able to use FitBit and ŌURA to manage their health via nutrition. Customers will continuously download their data into Wonder AI. Wonder AI will automatically customize meals for the customers based on their personal health data. You won’t have to think about what to eat. Wonder AI will know exactly what you need and Wonder will prepare, cook and deliver the meals and snacks.”

“Wonder is like OpenAI but for health and nutrition,” I stated. “Yes, I like that,” Marc replied.

Are you planning on partnering with hotels, hospitals, and colleges in addition to Walmart. “Yes,” Marc replied.

Are you going to monetize your data? Are you going to sell access to Wonder AI to doctors, pharmaceutical companies, pharmacies and health insurance companies? « That’s a good idea. Yes, that’s possible, » Marc replied. See Comment ❌❌.

Are you planning on opening commissaries around the USA? If so, are you going to acquire Salad and Go? Their model is a great fit. See Comment ❌❌❌.

Marc stated. “Wonder AI is being built and the company has come up with something very special.”

Wonder is valued at $7B. I believe the valuation will increase after I post this.

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