Sabre to sell GetThere

Travel technology provider Serko will acquire Sabre’s online booking platform GetThere as part of a new partnership between the two companies

Oct 29, 2024

The $12 million agreement allows New Zealand-based Serko to acquire the GetThere business, including the platform itself and certain related intellectual property.

Key takeaways

• Serko intends to continue to operate and market GetThere under its own brand;
• GetThere is considered one of the pioneers of online corporate booking tools, having originally launched as Internet Travel Network during the early days of online travel booking in the mid-1990s;
• Although recently labeled as « old generation » technology, Sabre has maintained its relevance by continually adding features, including New Distribution Capability (NDC) capabilities and an updated air shopping experience.

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