Holiday travelers less concerned about hotel prices

Americans traveling for the holidays this year are increasingly tech-savvy, and many will use loyalty to cut costs, according to PwC’s Holiday Outlook 2024

Oct 7, 2024

Concerns about travel costs have eased for holiday travelers, dropping from 68% in 2023 to 61% in 2024, according to PwC. Fewer travelers are concerned about gas prices, flight cancellations, and long security delays.

Key takeaways

• American consumers are less concerned about hotel costs this holiday season, according to PwC’s Holiday Outlook 2024;
• However, 56% plan to stay with friends or family, a significant increase from 2023. About 46% plan to travel this holiday season;
• Many are using loyalty rewards to cut costs, and tech-savvy travelers are prioritizing contactless check-in, keyless entry and online booking options.

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