Integrated hospitality solutions leader dives deeper into group sales, meetings, and events in its latest acquisition
Oct 2, 2024
Cendyn has acquired Knowland, the US-based leader in data-as-a-service intelligence on meetings and events for hospitality. The strategic acquisition presents an opportunity to enhance sales prospecting by yielding greater bookings in the MICE (meetings, incentives, conferences, and events) space.
Knowland’s platform includes extensive market intelligence data on meetings and events gathered from over 7,500 hotels across the USA and a select handful of international markets. Knowland’s products connect hoteliers with market insights to drive more revenue, accelerate the sales cycle, and optimize processes to achieve group sales goals.
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