How long can London’s grand hotel boom last?

From basement renovations to rooftop transformations, the city’s hotels are locked in a luxury race to attract discerning guests

Sep 30, 2024

Luxury hotels are springing up across London at a rapid pace, but there are signs that the boom may be peaking. Room rates at new spots like the Peninsula and Raffles at the OWO have dropped from £1,300 a night to just under £900.

Key takeaways

• Promotions such as ‘three nights for the price of two’, free breakfasts and meal vouchers are on the rise, especially towards the end of the summer;
• Iconic hotels like the Savoy and the Ritz are undergoing costly renovations to stay competitive, but some hotel managers sense a breaking point. With rising inflation and labor costs, hotels are struggling to adjust to the new normal.

Get the full story at The Guardian