Étiquette : HospitalityToday

Most marketing at the property level is not necessarily targeted at a specific generation, but rather a cohesive message that can entice all ages to consider the hotel May 21, 2024 Travel demand spans multiple generations, each with different preferences. Therefore, third-party management companies must adopt a comprehensive marketing approach at the property level to…

The company’s revenue and technology chief discusses the reception of its AI search tool on the Homes & Villas website May 21, 2024 At the heart of the initiative is natural language search, which allows users to describe their ideal vacation. Currently in the testing phase, the hotel giant plans to use the insights gained…

Continued economic uncertainty, an upcoming election and continued geopolitical tensions are expected to impact hotel performance in the US through 2025 May 21, 2024 Since its last issue of Hospitality Directions US in November, PwC has seen two additional quarters of decline in hotel occupancies, for a total of four, but expect to see a…

A group of high-end hotels have asked a U.S. judge to dismiss claims that they improperly shared data to keep room prices artificially high, calling the case « fanciful » May 21, 2024 CoStar and six hotel operators including Hilton, Hyatt and Marriott said in their Seattle federal court filing on Friday that there was no evidence…

Ten years ago, developments in commerce, activism, and influencer culture coalesced, and our contemporary concept of “being online” was born May 21, 2024 2014 was the year when affiliate marketing was formalized and introduced to the world through founder Amber Venz Box’s system LikeToKnow.it, the year when Snapchat began monetizing its story function for brand…

A hotel’s website has become a must for selling rooms online and reducing your share of OTA bookings May 21, 2024 The final goal is to convince the traveler to book on your website and not elsewhere. That’s why, on your website, you must provide future customers with the most pleasant booking experience possible. This…

The company posted a 20% rise in first-quarter net profit to 325 million euros as travelers booked more air travel May 8, 2024 According to analysts, Amadeus’ figures are on a positive recovery path that will take it back to pre-pandemic levels this year. Key takeaways Total bookings grew 2.8% to 125.2 million though remained…

The new program includes more brands, more features as well as an enhanced digital experience with easy and efficient online tools for booking May 7, 2024 Accor announced the launch of HERA, Accor Travel Advisor Program – a new worldwide loyalty and rewards program exclusively for travel advisors. The new program generously rewards travel advisors…

Brands can no longer afford to be passive; proactive reputation management is key to thriving in the review economy May 7, 2024 In today’s digital era, where every consumer interaction can be broadcasted globally in seconds, reputation management has never been more challenging or crucial. As businesses grapple with the power of online reviews and…

The OTA is reducing its investment in paid media as it seeks to drive more direct bookings through its loyalty program May 6, 2024 Booking Holdings reported that direct bookings grew at a faster rate than paid marketing room nights in its most recent quarter, which ended on March 31st. Key takeaways Booking.com will focus…