Étiquette : Flipboard – HotelMarketing
-
Open Letter
Alexandre LebrunCEO, NablaAndré MartinsVP of AI Research, UnbabelAureliusz GórskiFounder & CEO, CampusAIBörje EkholmPresident & CEO, EricssonBenedict Macon-CooneyChief Policy Strategist, Tony Blair InstituteChristian KleinCEO of SAP SEDaniel EkFounder and CEO of SpotifyDaniel J. BeutelCo-Founder & CEO, Flower LabsDavid LacombledPrésident, La villa numerisDiarmuid GillChief Technology Officer, CriteoEdgar RibaPresident, Kornia AIEgle MarkeviciuteSecretary, Consumer Choice Center EuropeEugenio ValdanoPhDFederico MarchettiFounder…
-
Unlock your hotel’s brand experience
@-webkit-keyframes page-spinner { from { -webkit-transform: rotate(0deg); transform: rotate(0deg); } to { -webkit-transform: rotate(360deg); transform: rotate(360deg); } } @keyframes page-spinner { from { -webkit-transform: rotate(0deg); transform: rotate(0deg); } to { -webkit-transform: rotate(360deg); transform: rotate(360deg); } } .page-loader { inset: 0; display: -webkit-box; display: flex; opacity: 1; z-index: 9999; position: fixed; -webkit-transition: all 0.4s ease-out; transition:…
-
Must-reads for today’s hotelier • Hospitality.today
Read in browser Today’s Brief SCREEN PILOT Marketing Personalization for All Visitors to Your Hotel Website Hotels with a personalized digital marketing strategy consistently see a boost in conversion rates between 3X and 6X.
-
Booking.com cutting paid media spending to focus on direct bookings
The OTA is reducing its investment in paid media as it seeks to drive more direct bookings through its loyalty program May 6, 2024 Booking Holdings reported that direct bookings grew at a faster rate than paid marketing room nights in its most recent quarter, which ended on March 31st. Key takeawaysBooking.com will focus on…
-
Hotel Distribution Report 2024: Have Direct Bookings Reached a Peak? – D-EDGE
The time has come: we’ve published our annual Hotel Distribution Report, analysing five years of digital booking data from 2019 to 2023. Digital channels now represent 60% of global distribution revenue for hotels, highlighting their crucial role in driving growth. Our dataset, drawn from nearly 5,000 independent hotels across Europe and Asia, allows properties to…
-
Performance Max Exposed: What Google isn’t talking about | By Tristan Heaword
Google has been pushing their Google Ads Performance Max (PMax) campaigns for some time, promising to harness the power of AI and machine learning to optimize ad placement and maximize conversions. However, as the team at three&six has discovered, the reality of PMax is far less rosy than Google would have us believe. After diving…
-
April 18, 2024 UPDATE AirPlay is now available in select IHG Hotels & Resorts properties Starting today, guests staying at select properties from IHG Hotels & Resorts, including Kimpton Hotels & Restaurants, Hotel Indigo, Candlewood Suites, and InterContinental Hotels & Resorts, can use AirPlay to privately and securely stream their favorite shows and movies on…
-
Predicting Guest Preferences: An Ensemble Learning Approach in the Hotel Industry | By Shahinez Guetal
Introduction One of the major challenges hotel businesses face today lies in the complex process of figuring out or predicting their customers’ preferences. With more options for guests and higher standards, hotels tend to personalize the experiences based on specific preferences. Yet, this is a complicated task due to the changing tastes of guests and…
-
How do Michelin Keys ratings stack up against guest reviews?
Michelin, a name synonymous with culinary excellence and a beacon for food enthusiasts around the globe, has recently ventured into a new domain with the launch of its hotel rating system, the Michelin Key. This move marks a significant expansion of Michelin’s influence from the gourmet dining scene to the broader hospitality industry. We compared…
-
April 9, 2024 UPDATE Apple Vision Pro brings a new era of spatial computing to business Incredible new enterprise experiences leverage spatial computing to customize workspaces, collaborate on 3D designs, deliver specialized employee training, and guide remote fieldwork in entirely new ways For decades, Apple has worked to provide innovative products and services for businesses. Today, Apple products…