Étiquette : Flipboard – Advertising

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“Digital ads are a conduit to joy,” explained James Chandler – CMO of the IAB – opening Engage 2024. With the event dedicated to rediscovering the joy of digital, James set the tone for the morning by spotlighting how the ad-funded internet give us access to a vast array of content, entertainment and resources “regardless…

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Have we swung too far on performance marketing? Everything has an ROI but if we don’t feed the brand, it will be a long story of diminishing returns. https://www.nielsen.com/insights/2024/maximizing-roi-in-a-fragmented-world-nielsen-annual-marketing-report/

Marketing and brand building and advertising and lead gen and influencers and all that stuff keeps being thrown into one really large bucket. It’s a bit more specific than that. https://www.linkedin.com/posts/martinsolerparis_if-you-want-pricing-power-you-need-a-brand-activity-7198989361495900160-mCSy?utm_source=share&utm_medium=member_desktop

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