Étiquette : Flipboard – Advertising

September 6, 2024Chris HowardRelated thinking

Opinion Daivid research found that much of advertising content on TikTok is forgettable or even evokes negative emotions. Here are three reasons why and what to do about it. Back in 2021, TikTok offered this advice to brands hoping to make the most out of the popular social platform: “Don’t make ads, make TikToks.” It…

Artificial intelligence (AI) can significantly enhance programmatic advertising campaigns by making them more personalized. AI algorithms analyze vast amounts of data, including user behavior, demographics, and preferences, to create detailed profiles of individual consumers. This data enables advertisers to tailor their campaigns with precision, delivering relevant ads to the right audience at the right time.…

Download The Research With OOH advertising providing a higher reach than other major media, it’s no surprise that OOH spend is projected to surpass more than $38 billion in 2023. Many brands are pushing the boundaries of creativity to make compelling OOH work, especially in digital OOH. But what’s the real secret to success? How…

At its simplest any strategy is a longer term view of a plan, a way of achieving a longer term objective. Of course that isn’t enough.  Anyone can write a longer term view.  What you need, (or otherwise what’s the point?), is a winning strategy.  And a winning media strategy will contain three elements: A…

Every week, The Drum picks the top global campaigns from our Creative Works. You can submit your new work here.This week, Shane Gillis co-wrote and starred in a Bud Light ad, Hinge’s mascot faced repeated defeats and Totino’s celebrated the wonderful weirdness that was 90s kids shows.Moderna: Do It For You & Them by TBWA…

.css-ic61se{font-family:’Tiempos’,Georgia,serif;font-weight:400;font-size:20px;font-size:24px;color:var(–color–text-overlay);}.css-ic61se a{color:var(–color–text-primary);}.css-ic61se a:focus{color:var(–color–text-primary);}.css-ic61se a:focus >*{color:var(–color–text-primary);}.css-ic61se a:hover{color:var(–color–text-primary);}.css-ic61se a:hover >*{color:var(–color–text-primary);}.css-ic61se a a:focus{color:var(–color–text-primary);}.css-ic61se a a:focus >*{color:var(–color–text-primary);}.css-ic61se a a:hover{color:var(–color–text-primary);}.css-ic61se a a:hover >*{color:var(–color–text-primary);}.css-ic61se .e1wx9few2{margin-bottom:8px;}.css-ic61se:focus{color:var(–color–text-overlay);}.css-ic61se:focus >*{color:var(–color–text-overlay);}.css-ic61se:hover{color:var(–color–text-overlay);}.css-ic61se:hover >*{color:var(–color–text-overlay);}.css-ic61se a{color:var(–color–text-overlay);}.css-ic61se a:focus{color:var(–color–text-overlay);}.css-ic61se a:focus >*{color:var(–color–text-overlay);}.css-ic61se a:hover{color:var(–color–text-overlay);}.css-ic61se a:hover >*{color:var(–color–text-overlay);}.css-ic61se a a:focus{color:var(–color–text-overlay);}.css-ic61se a a:focus >*{color:var(–color–text-overlay);}.css-ic61se a a:hover{color:var(–color–text-overlay);}.css-ic61se a a:hover >*{color:var(–color–text-overlay);}.css-9cjb5f{position:relative;background-color:inherit;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;padding-bottom:0px;font-family:’Tiempos’,Georgia,serif;font-weight:400;font-size:20px;font-size:24px;color:var(–color–text-overlay);}.css-9cjb5f a{color:var(–color–text-primary);}.css-9cjb5f a:focus{color:var(–color–text-primary);}.css-9cjb5f a:focus >*{color:var(–color–text-primary);}.css-9cjb5f a:hover{color:var(–color–text-primary);}.css-9cjb5f a:hover >*{color:var(–color–text-primary);}.css-9cjb5f a a:focus{color:var(–color–text-primary);}.css-9cjb5f a a:focus >*{color:var(–color–text-primary);}.css-9cjb5f a a:hover{color:var(–color–text-primary);}.css-9cjb5f a a:hover >*{color:var(–color–text-primary);}.css-9cjb5f…

Welcome to UKOM’s Online Market Overview for June 2024. Using UKOM endorsed data from Ipsos iris, the OMO provides a top-line snapshot of the UK population’s online behaviour across computers, tablets and smartphones. Key insights this month include: Unsurprisingly, the General Election and the Euros had the biggest impact on UK online activity in June.…

.css-d8nl5w{font-family:’Fakt’,AvenirNext-Medium,’Segoe UI’,sans-serif;font-weight:600;letter-spacing:-0.1px;color:var(–color–text-primary);font-size:12px;line-height:16px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:row;-ms-flex-direction:row;flex-direction:row;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;font-size:14px;font-weight:700;}.css-1vmcsqy{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;padding:12px;gap:8px;}.css-1vmcsqy .evmgdi90{color:inherit;}.css-1vmcsqy:focus{background-color:unset;color:unset;}.css-1sg098c{display:-webkit-inline-box;display:-webkit-inline-flex;display:-ms-inline-flexbox;display:inline-flex;padding:12px;gap:8px;}.css-1sg098c:focus{background-color:var(–color–surface-primary);color:var(–color–text-primary);}.css-1sg098c:focus >*{color:var(–color–text-primary);}.css-1sg098c .evmgdi90{color:inherit;}.css-1sg098c:focus{background-color:unset;color:unset;}.css-hkup75{color:var(–color–icon-emphasis);}.css-1doydyk{color:var(–color–icon-emphasis);}Like.css-ss7fa4{width:30px;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:start;justify-content:start;}.css-a0iap0{color:var(–color–icon-emphasis);}.css-a0iap0 path{stroke:currentColor;}.css-1saypeq{color:var(–color–icon-emphasis);}.css-1saypeq path{stroke:currentColor;}FlipShare

In this new ‘How To’ series from The Brandtech Group, we set out to test the creative capabilities of using Gen AI to make stunning visual assets. Here, our Gen AI Creative Director James Dow looks at getting up close and personal when rendering the human form using AI. Whether you are completely new to…