Étiquette : Flipboard – Advertising
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𝗧𝗵𝗲 ‘𝗰𝗼𝗰𝗸𝗿𝗼𝗮𝗰𝗵𝗲𝘀’ 𝗼𝗳 𝗖𝗮𝗻𝗻𝗲𝘀 𝗺𝗶𝗴𝗵𝘁 𝗯𝗲 𝘁𝗵𝗲 𝘀𝗺𝗮𝗿𝘁𝗲𝘀𝘁 𝘀𝘂𝗿𝘃𝗶𝘃𝗼𝗿𝘀 𝗶𝗻 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 With the rosé-fuelled creative fest in Cannes wrapping up today, I’ve been reflecting on how often the ad industry has been declared dead. I’ve spent much of my career in advertising. And I’ve lost count of the supposed extinction events we’ve survived. The internet.…
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The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney’s Real-Time Ad Exchange and Amazon’s demand-side platform (DSP) are being integrated. The team-up will give advertisers direct access to Disney premium inventory on Disney+, ESPN, Hulu and other platforms. Buyers will also be…
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Amazon Streaming TV ads offer enriched audience and measurement capabilities, creating unique opportunities for brands to drive sales and connect with more engaged and relevant audiences.Dive into the guide to learn everything you need to know about setting up STV ads.👇 DOWNLOAD NOW 👇
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Ready for 2025?
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Meta’s Free-Speech Shift Made It Clear to Advertisers: ‘Brand Safety’ Is Out of Vogue
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