Étiquette : Flipboard – Advertising

At its Made on YouTube live event on Tuesday, the company unveiled new generative AI tools for Shorts creators. YouTube is bringing a custom version of Google’s text-to-video generative AI model, Veo 3, to Shorts, along with a new remixing tool, an “Edit with AI” feature, and more. The custom version of Veo 3, called…

Amazon Ads has announced a new agentic AI tool that empowers advertisers to easily create professional-quality ads for campaigns. Within Creative Studio, advertisers can now click “chat” to access a conversational, AI-powered creative partner that conducts product and audience research, brainstorms ideas, develops creative concepts in a storyboard format, and produces compelling video and display…

Conventional wisdom says as you progress as a leader, you should move away from the details to become more strategic. This is backwards. Why? Because being strategic requires systems thinking (seeing how internal and external components of a business connect and influence each other) – and systems thinking is impossible without the details. Details →…

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The Pulse // Beyond LuxuryRemember the times when a brand’s ambassador was a perfect, immaculate figure, tied to a single dimension of personality? Think Kate Moss for Calvin Klein or Think Charlize Theron for Dior J’adore? They were visually striking and iconic. But would that kind of approach work today? Probably not fully.We live in…

Yes in 35 languages including 🇺🇸 English (USA), 🇬🇧 English (UK),🇦🇺 English (Australia), 🇨🇦 English (Canada), 🇯🇵 Japanese, 🇨🇳 Chinese, 🇩🇪 German, 🇮🇳 Hindi, 🇫🇷 French (France), 🇨🇦 French (Canada), 🇰🇷 Korean, 🇧🇷 Portuguese (Brazil), 🇵🇹 Portuguese (Portugal), 🇮🇹 Italian, 🇪🇸 Spanish (Spain), 🇲🇽 Spanish (Mexico), 🇮🇩 Indonesian, 🇳🇱 Dutch, 🇹🇷 Turkish, 🇵🇭 Filipino, 🇵🇱…

LVMH is spending $300 million a year on sports — but it’s not just advertising. Today’s newsletter breaks down how the luxury giant is creatively rewriting the industry’s sponsorship rules.(Christian Horner and Bernard Arnault via Mark Thompson/Getty Images)McLaren’s Lando Norris won the Formula 1 Monaco Grand Prix in May, but LVMH CEO Bernard Arnault stole…

FIFA just turned its own streaming experiment into a global home by letting DAZN drive—proof that in 2025 the smartest play is partnership, not going it alone. >>>>> A guy with a scarf is now on Substack (Free and Paid) – SUBSCRIBE! <<<<<< 1. A quick rewind On 14 June FIFA and DAZN revealed a…

THE CREATOR GAP We’ve all sat through the same old panels telling us “just give creators creative freedom” for the fifth year running. So for my Born Social Mandated Cannes Wrap-Up Post* I’m skipping the platitudes and digging into a few of the spicier threads that carried more nuance, more debate, more tension. The first…