Étiquette : Flipboard – Advertising

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If you’re in advertising, you’ve no doubt heard the name David Ogilvy, the “Father of Advertising.” Some people believe he was the inspiration for the character Don Draper from the TV hit Madmen.  Regardless, his ads in the 50’s and 60’s made quite a splash, because they were remarkably different from the day’s normal ads. Even…

Too Long; Didn’t ReadI recently submitted written evidence to the House of Lords Communications Committee, regarding their inquiry into the regulation of online platforms. Online platforms are attention harvesters. They take advantage of humanity’s receptiveness to variable rewards and natural tendency to be vigilant in order to harvest as much attention as possible.

Advertising industry worries Facebook response to user-privacy crisis will prop up a digital marketing duopolyBloomberg·FollowPublished inBloomberg·4 min read·Apr 6, 2018–Photo: Peter Foley/BloombergBy Mark Bergen and Sarah FrierFacebook Inc. is putting tighter controls on data flowing through its giant social network in response to the worst privacy crisis in its history. Rather than hurt the company,…

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.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful…

Shares in WPP, the world’s largest advertising group, are plunging after the company announced a 0.9% drop in net sales for 2017, which founder and CEO Martin Sorrell described as “not a pretty year.”WPP (WPPGF), which owns ad firms such as Ogilvy & Mather and Young & Rubicam, as well as various public relations and…

.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful…

.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful…