Étiquette : Flipboard – Advertising

McKinsey has published its State of Marketing Europe 2026 report. It includes insights from 500 senior marketing leaders across France, Germany, Italy, Spain, and the UK. Based on this data, we see a strong shift: branding is now the number-one priority for 2026, ahead of performance marketing, martech investments, and even generative AI. The main reason – in…

Key Takeaways What is ChatGPT advertising? ChatGPT advertising is OpenAI’s upcoming monetization strategy that will display sponsored content within the platform, expected to roll out by February 2026 and projected to generate nearly $25 billion in revenue by 2029. How much will ChatGPT ads cost advertisers? ChatGPT ads will operate on an impression-based model at…

ISSUE 97/ OPINION / Creativity💬 Stephania SilveiraStephania Silveira is Creative Director at the LEGO Group.THE BUSINESS OF CREATIVITY: Can you describe your own creative philosophy?STEPHANIA SILVEIRA: My creative philosophy is to run from boredom as fast and as far as I can. Boring work is almost as hard to make as great work. You spend the…

In this episode of the podcast, I speak with Matt Steiner, Meta’s Vice President of Monetization Infrastructure, Ranking & AI Foundations, about the application of AI to the company’s advertising platform. Among other things, we discuss: How ad ranking and selection are done at Meta The evolution and functionality of Meta’s various AI-enabled ranking and…

All around us, community-driven environments are thriving. Third spaces, physical or virtual, are in high demand. In 2026, brands that nurture people’s desire to connect and socialize across communities of interest, live experiences, and messaging can gain a significant competitive advantage.

Listen(2 min)AI-generated ads have flooded social media and television in the months since the release of tools like Google’s Veo 3 and OpenAI’s Sora, which can generate high-quality videos from text prompts.Google itself, however, has been notably absent from the list of brands creating campaigns with artificial intelligence—until now. Copyright ©

Subculture is a partner, not a targetFather Mother Sister Brother by Jim Jarmusch by Saint Laurent ProductionsThe most culturally influential brands are those with a system for cultural production: part creative studio, part media company, part cultural machine. Their product calendars are in sync with their cultural calendars. Every product moment is also a cultural…

Explore Ad Age Brand Report—the biggest companies, ranked by total marketing spend across the U.S. and worldwide—in Ad Age’s 70th annual report on marketers and marketing. Report overview for Ad Age subscribers and Ad Age All Access subscribers.