Mindblown: a blog about philosophy.
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Could a Retail Media Backlash Be in the Offing?
The article explores the current state of the Retail Media (RM) sector, highlighting both its growth and the challenges it faces. While major financial players like American Express and Mastercard are investing in RM, signs of consolidation and disillusionment are emerging, with brands such as Macy’s and Kroger altering their strategies and consumer packaged goods…
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Hollywood is Already Falling Behind on AI Video
We’re going to keep it brief this week as I’m in the final crunch before Screentime. We’ve added Jimmy Kimmel and Los Angeles Mayor Karen Bass to our lineup. We’ve also announced a killer group of food partners, including Heritage Barbecue, Pine & Crane, Perilla and Wanderlust Creamery. I hope to see you there! Five…
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Fan Surplus, HYBE, and the Science of Fandom
The article discusses the shift in the media industry from a focus on reaching a broad audience to targeting a smaller group of dedicated fans to maximize revenue. As advancements in generative AI reduce content creation costs, media companies must capitalize on « fan surplus »—the additional willingness of fans to engage and spend—by offering tailored products…
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State of AI Report 2025
The 2025 State of AI Report, published by Nathan Benaich on October 9, 2025, highlights significant advancements and economic impacts in AI, marking 2025 as the year reasoning became a reality. OpenAI, Google, Anthropic, and China’s DeepSeek have released systems capable of complex reasoning, with the commercial viability of AI tools reaching $20 billion in…
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Generative AI and news report 2025: How people think about AI’s role in journalism and society
The report from the Reuters Institute for the Study of Journalism highlights the rapid growth and public uptake of generative AI technologies across six countries—Argentina, Denmark, France, Japan, the UK, and the US—between 2024 and 2025, noting a significant increase in awareness and use, particularly of OpenAI’s ChatGPT, which remains the most recognized and used…
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Is It Slop If People Watch It?
The release of Sora 2 by OpenAI on September 30, 2024, featuring a groundbreaking app, has sparked concerns over copyright issues and information integrity due to its ability to generate content with minimal guidance, posing a potential threat to corporate media. While most Sora-generated content might be considered low-quality or « AI slop, » some videos have…
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https://andjelicaaa.substack.com/p/brand-gravity?utm_source=post-email-title&publication_id=18831&post_id=175838064&utm_campaign=email-post-title&isFreemail=true&r=7cpi7&triedRedirect=true&utm_medium=email
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Brand gravity
In the article « What makes a brand culturally attractive? » the author explores the concept of « brand gravity, » which is the force that attracts cultural players like creators and consumers to a brand, and how it maintains a consistent brand universe. The piece discusses Demna’s Spring 2026 collection for Balenciaga, characterized by high-priced t-shirts with cultural…
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The week in charts
The article, titled « The Week in Charts, » highlights recent trends in data center investments and the adoption of artificial intelligence (AI). It provides insights into how these developments are shaping industries and technological advancements, though specific data, numbers, locations, and dates were not provided in the excerpt.
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Death by Valuation: The Amazon Aggregator Autopsy
Thrasio’s downfall illustrates that while the business model of consolidating Amazon brands was sound, executing it during an unprecedented capital bubble proved untenable. Thrasio co-founder John Hefter attributes their failure to the unsustainable economic conditions of 2021, marked by zero interest rates and a surge in e-commerce, which led to aggressive acquisitions at inflated multiples.…
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