Mindblown: a blog about philosophy.
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Unilever hails progress towards becoming a ‘marketing and sales machine’
Unilever, under CEO Fernando Fernandez, is committed to transforming into a « marketing and sales machine, » with plans to significantly boost brand and marketing investments, pledging to increase absolute spending annually. In the third quarter, Unilever reported a 3.9% rise in underlying sales and a 1.5% increase in volume sales, driven by robust investment in marketing,…
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Yahoo Just Inked 4 Deals That Show Where Commerce Media Is Headed
Retailers are seeking more opportunities to sell ads as retail media has primarily grown through ads on their own e-commerce sites, typically in search and display formats, but these onsite ads are limited by the potential disruption to the customer experience. Consequently, many companies are expanding into offsite ad placements, which, although less profitable, use…
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How Hollywood Learned to Love Influencers
The content creator industry has overtaken traditional Hollywood in influence and size, with YouTube becoming the leading streaming platform in 2025, and the creator economy expected to grow to $480 billion by 2027. Hollywood is increasingly embracing the creator economy, with platforms like Netflix and Tubi engaging digital talents, while the rise of AI, livestreaming,…
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Everything Is Television
The article discusses the transformation of various forms of media into a television-like format, highlighting that platforms like Meta and TikTok emphasize video content, often generated by unknown creators, over traditional social interactions. This trend extends to podcasts and AI tools, which are increasingly incorporating video elements, driven by the algorithmic appeal of endless video…
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Q3 earnings: Google’s AI muscle, Meta Goes All in, Microsoft shows its cards
In a recent analysis of earnings calls from Google, Microsoft, and Meta, key insights highlight Google’s strong performance with $56.6 billion in Search revenue, a 14.6% year-over-year increase driven by AI enhancements, and a 34% rise in Google Cloud revenue. Microsoft experienced robust growth in Azure, with a 40% increase, largely fueled by commitments from…
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Amazon is right to bring back ‘Joy Ride,’ its most successful Christmas campaign
Amazon is re-running its successful 2023 Christmas ad « Joy Ride » after testing confirmed its continued effectiveness, scoring 5.9 Stars in 2025, demonstrating the power of emotional storytelling in marketing. This decision illustrates Amazon’s strategy of leveraging emotional resonance and consistency in advertising, which Claudine Cheever, Amazon’s VP of Global Marketing, noted was their most effective…
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WhatsApp changes its terms to bar general-purpose chatbots from its platform
Meta-owned WhatsApp has updated its business API policy to prohibit general-purpose chatbots, affecting companies like OpenAI and Perplexity, with the changes taking effect on January 15, 2026. This decision aims to align the WhatsApp Business API with its original intent for supporting businesses in customer service, amid challenges of increased message volumes and revenue generation…
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Inside NORAD’s Cheyenne Mountain Combat Center, c.1966
The Cheyenne Mountain complex, operational since 1966, serves as NORAD’s command and control center, designed during the Cold War to withstand a nuclear attack and ensure continuous operation against threats like Soviet ICBMs. Built underground for enhanced protection, the facility is equipped with advanced computing systems, displays for monitoring threats, and provisions for self-sufficiency for…
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Staying nimble and continuing to strengthen our organizations
Amazon is set to reduce its corporate workforce by approximately 14,000 roles, while also hiring in other areas. Affected employees will receive 90 days to find new internal roles, with priority given by recruiting teams, and those unable to secure positions will be offered transition support, including severance pay, outplacement services, and health insurance benefits.
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Brands Rush to Reddit, Boosting Ad Spend and Gaming AI Search
Advertisers are increasingly investing in Reddit due to its growing audience and influence on AI-powered search results, with brands exploring creative outreach methods such as paid campaigns and generating content to gain visibility in AI models like ChatGPT and Google’s Gemini, as reported by five ad buyers and a slide deck viewed by ADWEEK. This…
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