Mindblown: a blog about philosophy.
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Most startups don’t need a CMO as their first marketing hire. They need two hungry operators who actually do the work. A startup founder on Intro recently asked me: “Should I hire a CMO? I’m running… | Enrico Ferrari | 17 comments
Most startups should avoid hiring a CMO as their first marketing hire; instead, they should allocate their budget to hiring two operators—one to exploit current successful channels and one to explore new ones. The suggested strategy, especially for B2B startups with a constrained budget, involves hiring growth marketing lead-level profiles with a T-shaped expertise, ensuring…
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Creative systems, not stars
The article emphasizes that brand turnarounds are not solely the result of a singular creative leader but are fundamentally grounded in a well-structured business setup. Citing insights from industry professionals like Bruno Pavlovsky of Chanel, it argues that successful brand revitalization requires integrating business, product, and brand strategies, with organizational creativity linking cultural relevance to…
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Linkedin Favors Human-Written Content Over AI-Generated Posts | Rob Wade posted on the topic | LinkedIn
LinkedIn has decided to prioritize original, human-written content over AI-generated posts, as confirmed in a recent panel discussion at Google. This move aims to enhance user engagement by favoring genuine insights and personal experiences, despite LinkedIn’s initial intent to use AI tools to assist users with content creation, especially for those less confident in writing,…
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Top 10 articles this quarter
The latest McKinsey report highlights the top ten articles of the quarter, focusing on agentic commerce and global banking. Key insights include an article by McKinsey’s Alex Singla and others on the state of AI in 2025, which explores the role of AI agents, innovation, and transformation.
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The week in charts
The article “The Week in Charts” highlights significant trends and developments, including the impact of short-haul flights and delays in mergers and acquisitions (M&A) deals. It presents an analysis of these events, capturing essential statistics and data to illustrate current business and travel dynamics.
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What agentic AI frontrunners are doing differently
Three years after OpenAI’s release of generative AI tools, nearly 90% of survey respondents report that their organizations are using AI, but progress is uneven. McKinsey’s latest research, led by Alex Singla, Alexander Sukharevsky, and Lareina Yee, highlights how top-performing companies are leveraging AI for real value beyond incremental efficiency, with additional insights on the…
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McKinsey has published its State of Marketing Europe 2026 report. It includes insights from 500 senior marketing leaders across France, Germany, Italy, Spain, and the UK. Based on this data, we see a strong shift: branding is now the number-one priority for 2026, ahead of performance marketing, martech investments, and even generative AI. The main reason – in…
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McKinsey has published its State of Marketing Europe 2026 report. It includes insights from 500 senior marketing leaders across France, Germany, Italy, Spain, and the UK. Based on this data, we see a… | Kristina Tancher | 68 comments
McKinsey’s “State of Marketing Europe 2026” report, featuring insights from 500 senior marketing leaders across France, Germany, Italy, Spain, and the UK, highlights a pivotal shift towards branding as the top priority by 2026, surpassing performance marketing, martech investments, and generative AI. Faced with less effective performance models and increased media volatility in the past…
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This isn’t a post to thank Verizon. In fact, after 19 years with them, I’m more disappointed than anything. Quick story… AT&T has been our internet provider forever. They upgraded our… | Scott Youkilis | 22 comments
After 19 years with Verizon, the author switched to AT&T due to AT&T offering a more appealing mobile deal and Verizon’s lack of effort to retain them as a customer. Despite the switch, the author encountered a frustrating experience with Verizon’s outdated billing process, highlighting the importance of customer engagement and loyalty in business. The…
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AWS announces preview of AWS Interconnect – multicloud
AWS has launched the preview of AWS Interconnect – multicloud, which offers high-speed private connections to other cloud service providers, starting with Google Cloud and expanding to Microsoft Azure in 2026. This service facilitates multicloud strategies by allowing customers to establish secure, resilient, and high-speed connections between Amazon VPCs and other cloud environments, simplifying what…
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