Mindblown: a blog about philosophy.
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Liquid Death, the billion-dollar canned water brand known for its viral stunts and dark humour is challenging the foundations of the creative industry. Speaking to Emma Sexton on ‘The Future of In-House Creative Leadership’ podcast, Andy Pearson, VP of Creative at Liquid Death, argues that traditional strategic bloat is stifling creativity, declaring controversially that strategy…
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Liquid Death VP Andy Pearson: « Strategy is Partially Killing the Industry » | LBBOnline
Liquid Death, a billion-dollar canned water brand, is revolutionizing the creative industry by challenging traditional strategic processes, which Andy Pearson, VP of Creative, criticizes for stifling creativity. By adopting a lean, in-house model focused on speed, intuition, and humor, the brand has achieved remarkable success, including becoming the second most followed beverage brand globally, and…
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I reported yesterday on the results of my Masterbranded business since its launch back in June: good overall, except in one area. The feedback and experience, plus the hard financial data, tell me what’s what and where and how and even why – which informed my 2026 Masterbranded 2.0. The chart below is a (cryptic)…
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Overrating Strategy: The Power of Intuition in B2B Marketing | Joe Lazar posted on the topic | LinkedIn
The article emphasizes that over-reliance on strategy can hinder creativity and intuition, particularly in B2B contexts. It argues that many companies already possess the intuitive knowledge necessary for success, but this is often suppressed by an overemphasis on data and frameworks. The article identifies two main causes: a work culture that distrusts intuition and human…
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The week in charts
The article titled « The Week in Charts » highlights key issues such as wealth inequality and the adoption of artificial intelligence, along with other significant trends. It provides a visual representation of current economic and technological developments, though specific numerical data or detailed statistical insights are not explicitly mentioned in the provided text snippet.
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The quarter’s top themes
In the final quarter of 2025, McKinsey’s top ten posts from their Themes include key topics such as strategy, self-driving cars, and learning and development. The leading article, titled « 5 McKinsey insights on how agentic AI is reshaping industries, » focuses on the impact of AI across various sectors, including life sciences, automotive, advanced industries, and…
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Walmart restricts AI agents, allows ‘llms.txt’ guidelines | Juozas Kaziukėnas posted on the topic | LinkedIn
Walmart has implemented restrictive rules for AI agents, prohibiting them from performing transactional or decision-making functions, allowing only the explanation of policies and store information, as it prepares for a partnership with ChatGPT. The emerging « llms.txt » standard, though currently rare on websites, is designed to guide AI agents in using website information responsibly, but Walmart…
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China 2025: What Shaped Markets, Tech & Innovation This Year
In 2025, China’s government stimulus reignited consumer spending, driving significant growth in exports and tech innovation, exemplified by DeepSeek’s AI cost reductions and BYD’s export surge. Despite advancements, challenges remain, including overcapacity in robotics, reliance on imported semiconductors, and declining tech profits due to a focus on cost efficiency over premium branding. Moving forward, China’s…
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OpenAI Is in Trouble
Salesforce CEO Marc Benioff recently switched from ChatGPT to Google’s Gemini 3, highlighting a significant shift in AI preference due to the latter’s impressive performance on evaluations. Released in mid-November, Gemini 3 has surpassed OpenAI’s capabilities, prompting OpenAI CEO Sam Altman to declare a “code red” for ChatGPT improvements. OpenAI, initially leading the AI race…
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Quibi is one of the most expensive examples of behavioral assumptions gone wrong. Launched in April 2020, Quibi was built on a bold idea: people want premium, short-form video — exclusively on their phones. The execution was flawless on paper: – $1.75 billion raised – Hollywood-grade production budgets – A-list talent and executives The market…
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