Mindblown: a blog about philosophy.
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GenAI Overtakes Search for a Quarter of B2B Buyers, Signaling a Major Shift in Enterprise Purchasing
New Responsive study finds AI is reshaping vendor discovery, but trust and expertise still determine final decisions BEAVERTON, Ore., October 15, 2025–(BUSINESS WIRE)–Generative AI (GenAI) has overtaken traditional search for a quarter of B2B buyers, with nearly two-thirds using GenAI as much as or more than search when researching vendors, according to new research from…
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Predictions 2026: Trust Gets Tested For B2B Marketing, Sales, And Product Leaders
The GTM Playbook Is Being Rewritten B2B marketing, sales, and product leaders are entering 2026 with more questions than answers. The pace of change across go-to-market (GTM) functions has accelerated, driven by the widespread adoption of generative AI and compounded by persistent economic and political volatility. Once considered experimental, AI now powers daily operations —…
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November.
From Forrester’s billion-dollar warnings on rushed AI adoption to rising investment in human creators, Reddit’s comeback, Gen-Z’s shifting loyalties, and the slow slopification of Linkedin, the message is clear: AI may accelerate things, but credibility, creativity and connection still belong to people. Read on for a monthly download on all things Content, Community and Creator-led…
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Get ready for unBoxed 2025
unBoxed is our annual event designed to educate advertisers on how to use Amazon Ads to create memorable connections with shoppers at key moments across their purchase journey. The event features keynotes with product announcements, access to breakout sessions, product deep dives, insights and recommendations from advertising leadership, and much more.
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Affiliate links, personalized ads, and chatbot revenue optimization | Mobile Dev Memo by Eric Seufert
Generative AI has undeniably penetrated consumer awareness at an incredible clip: this NBER paper finds that “overall genAI adoption (including work and non-work usage) has been faster than both the personal computer and the internet.” OpenAI’s ChatGPT is the world’s most popular standalone chatbot. ChatGPT chatbot was launched in November 2022 and, as of the…
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Retail media doesn’t need more ads; it needs smarter creativity
Opinion When GenAI is applied thoughtfully, grounded in insight, governed by compliance and guided by human creativity, it delivers both short-term performance and long-term impact, says Tesco Media’s Stacy Gratz. The advertising industry is at a crossroads. Audiences are saturated, formats are multiplying, and attention is the scarcest commodity in media. In this environment, the…
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Google’s Transformation: From Doubt to Dominance | Saanya Ojha posted on the topic | LinkedIn
Not long ago, the consensus on Google was doubt. The company that invented the Transformer couldn’t seem to transform itself. Research built the plane, but product and strategy couldn’t land it. It had every ingredient for dominance and no recipe for delivery. Meanwhile, rivals shipped, demoed, and dominated headlines. But, we owe Sundar an apology.…
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Amazon launches unified Campaign Manager
At the 2025 unBoxed conference, Amazon Ads introduced new AI-powered tools for advertisers. The company introduced an all-in-one Campaign Manager, AI ad creation tools, and a conversational Ads Agent.Amazon brings its ad tools together in one platformOne of the new features is the unified Campaign Manager, which combines Amazon’s advertising console and demand-side platform (DSP)…
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Why the best companies will use AI to multiply, not just cut
Too many companies are still only thinking about AI as a cost savings tool rather than as an engine for growth.Every company has a list of great ideas that sit below the line because there aren’t enough people, time, or resources to make them happen. AI changes that calculus. Organizations can now expand their capacity…
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Agentic AI in Retail: How Autonomous Shopping Is Redefining the Customer Journey
This holiday season, Santa’s not the only one with a team of helpers. Artificial intelligent agents, not elves, are doing the work behind the scenes: generating gift ideas, hunting for deals, checking stock for hot items, and finding smart substitutions. Agentic AI—a set of autonomous systems that acts on a user’s behalf—has the potential to…
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