Mindblown: a blog about philosophy.
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Brand Waves This Week
Kith and Columbia Sportswear have renewed their collaboration to launch a winter sports collection inspired by the Nippon Snow Expedition, with references to iconic Japanese locations like Hokkaido and Mount Yōtei. Liquid I.V. launched the I.V. O’CLOCK campaign with a Times Square event on June 4, 2025, enhancing brand awareness and consumption habits, while Squarespace’s…
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Look back at some of our recent charts
The Week in Charts newsletter from McKinsey & Company is taking a brief hiatus and will resume on January 10, focusing on data visualizations, including topics for the World Economic Forum’s Annual Meeting in Davos, Switzerland. Readers are encouraged to share the newsletter with others and manage their subscriptions to explore new offerings like McKinsey’s…
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Fwd: What our top 50 articles reveal about 2025 — and what comes next
The final Hospitality.today newsletter of 2025 highlights key trends from the year’s most-read articles, revealing that AI has transitioned to everyday use in areas like search, pricing, and customer service, while distribution strategies have evolved with a focus on direct connectivity and AI-driven discovery. As the guest journey becomes less linear and brand importance rises…
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Wrangler and Cherry blend nostalgia with contemporary style, Samsung turns imagination into a shared experience, and Renault brings myth and innovation to life through storytelling.Image courtesy of SamsungWelcome to The Brand Waves, your weekly snapshot of the most innovative marketing campaigns from around the world. In this edition, discover stories, strategies, and creative ideas that…
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Brand Waves This Week
This article highlights various innovative marketing campaigns across different brands. Samsung’s holiday campaign focuses on creativity and intergenerational connections, Wise boosts brand metrics with its « Your Money Anywhere » initiative, Wrangler and Cherry’s « The Fast Ones » blends nostalgia and modern style, and Renault’s « The Muse » combines Greek myth with modern storytelling. Additionally, ALD and New Balance…
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26 Predictions for 2026 (Part II)
The article discusses the intersection of technology and societal trends, focusing on predictions for 2026, including advancements in AI, changes in the labor market, and the evolving prediction market economy. It highlights a recent partnership between OpenAI and Disney, the role of AI in job creation and labor cost reduction, governmental policy shifts anticipated to…
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The week in charts
The article discusses the latest trends and developments in the areas of new-venture building and the application of agentic AI within the banking industry. It highlights how these innovations are shaping the future by offering improved efficiencies and novel opportunities in the financial sector.
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How to help workers believe the ‘why’ behind change
In today’s business environment, transformations are crucial but challenging, as highlighted by McKinsey’s research over the past 20 years, which developed the « influence model » for guiding employee mindsets and behaviors during significant change. To successfully implement changes, organizations should focus on four main actions: fostering understanding and conviction, reinforcing changes through formal mechanisms, developing talent…
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Top ten reports this quarter
The McKinsey & Company article highlights their top ten reports for the quarter, focusing on global annual banking, the sports economy, and other significant topics. The leading report discusses how agentic AI is poised to transform the shopping experience by radically redesigning consumer and merchant interactions.
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Which aviation subsectors are flying high, and which face turbulence?
The article from McKinsey & Company explores the current state and future prospects of the aviation industry, highlighting which subsectors are performing well and which may face challenges. It discusses insights into the future of airports, the industry’s overall state expected by 2025, and provides links to more detailed analyses on McKinsey’s website.
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