Mindblown: a blog about philosophy.
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Costly Missteps: The Hidden Pitfalls of Misapplied Marketing Excellence
The article highlights a significant marketing error where successful strategies are misapplied to inappropriate categories, leading to ineffective outcomes. This costly mistake often stems not from poor creativity but from deploying good marketing techniques in contexts where they don’t resonate with the target audience or market dynamics.
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AI review automation enters hotel distribution
Lighthouse launches Review Agent as guest feedback becomes a key ranking signal for OTAs and AI-powered travel discovery
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The new profitability metric for hotels: cost per occupied room
As labor costs rise faster than revenue, CPOR is becoming the industry’s most important operational signal
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AI is changing brand relationships in travel
As travelers rely on AI assistants to choose hotels, trust, reputation and guest experience will influence booking decisions more than traditional marketing
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Navan applies AI to fix messy hotel inventory
By merging hotel content from GDS, OTA and direct connections into a unified catalog, the platform expands available rates and improves booking accuracy for business travelers
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The OTA rebooking trap in travel disruptions
When flights are cancelled, travelers who booked through online travel agencies often find themselves caught between airlines and booking platforms
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Beyond the RFP — Why hotels spend $40,000 a year on a 5% win rate
The corporate hotel RFP cycle is the industry’s most expensive routine — and it’s delivering far less than anyone admits
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https://www.linkedin.com/posts/alex-lieberman_the-only-two-real-marketing-moats-left-brand-activity-7435721514769084416-Dt53?utm_source=share&utm_medium=member_ios&rcm=ACoAAAQzj_IBWY4MFp0XaB6vIsMznLADGLWsRpg
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