Mindblown: a blog about philosophy.
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237. CES 2026 – “The Future Is Here” and “Innovators Show Up” #CES2026
CES is a trade show and not a broad consumer event. It just so happens that it attracts so many in the industry that it has often been covered as a broad interest news event. My sense is the coverage was somewhat muted this year (judging by the extremes of X and CNN) but I…
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Moving Past ROAS as Marketing KPI
For years, Return on Ad Spend (ROAS) has been treated as the gold standard for evaluating hotel marketing performance. But as traveler behavior evolves and the planning journey becomes longer and more complex, it’s clear that ROAS no longer tells the full story. A more strategic, full-funnel approach is needed. One that aligns marketing, revenue…
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Bed Time Stories by Testbed Vegas: The CES 2026 Edition
Good afternoon, everyone! Testbed Vegas is on the ground for the biggest week of the year. It’s CES week in Las Vegas, and the city is buzzing with the electric energy of over 140,000 innovators, creators, and disruptors. This week, we are stripping away the general news to focus entirely on CES 2026. The theme…
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I Ran an AI Misinformation Experiment. Every Marketer Should See the Results
I invented a fake luxury paperweight company, spread three made-up stories about it online, and watched AI tools confidently repeat the lies.Almost every AI I tested used the fake info—some eagerly, some reluctantly. The lesson is: in AI search, the most detailed story wins, even if it’s false.AI will talk about your brand no matter what, and…
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Big news yesterday from Google, changing how we book everything from hotel rooms to tours to flights: – Google and a group of major retailers launched a new tool (Universal Commerce Protocol). The… | Benjamin Rhatigan
Big news yesterday from Google, changing how we book everything from hotel rooms to tours to flights: – Google and a group of major retailers launched a new tool (Universal Commerce Protocol). The takeaway is shopping will no longer depend on clicking through a website. You will tell an AI assistant what you want, it…
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The Complete OTAs of the World List
The global OTA landscape is often discussed, as the Booking / Expedia duopoly, yet it is surprisingly rarely visualized in a global way that makes it truly actionable for hoteliers. Everyone knows the big names. Few people understand their real weight, their regional power, and how dramatically uneven the market actually is. We are also…
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The 26 Most Important Ideas For 2026
Thank you all so much for reading and subscribing to this newsletter. It’s been an absolute blast whose success in its first six months has tremendously exceeded my expectations. If you’re arriving for the first time and like what you see, please subscribe. A little life update: Last week, my wife delivered our second baby…
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The New Standard of Pickup Analysis: Year-Round Clarity in a Single View
By Samuel Johnson, Director of Operations & Customer Success The Clarity Crisis in Pickup Reporting Every Monday morning, revenue managers typically open five tabs: a legacy RMS, a spreadsheet with last week’s pickup, an OTA dashboard, a STR report, and their inbox. Then comes the data collection to analyse: What changed? Where is demand shifting?…
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⭐ 1-Star Check-in Experience: BNE International Over the weekend, I helped my mother check in for her Singapore Airlines (SQ) flight at Brisbane International. What we encountered raises serious… | Andrew Crompton
⭐ 1-Star Check-in Experience: BNE International Over the weekend, I helped my mother check in for her Singapore Airlines (SQ) flight at Brisbane International. What we encountered raises serious questions about the current direction of airport self-service. The Amadeus check-in kiosks appear to have almost completely replaced staffed counters. While this may work for “digital…
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AI moves from pilot projects to core growth strategy in hospitality
Why tourism leaders are betting on enterprise AI for efficiency, personalization, and long-term resilience Jan 12, 2026 Artificial intelligence is moving from isolated pilots to a strategic imperative in tourism and hospitality, according to a new PwC Middle East report. The study shows widespread experimentation with AI, but limited enterprise-wide deployment due to infrastructure, talent,…
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