Mindblown: a blog about philosophy.
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Unilever saves €500m as in-housing is ‘more efficient’ than agencies
Unilever saved more than €500m (£430m) on marketing last year as it said it created « more content in-house while making existing assets go further ». The world’s second biggest advertiser’s total spend on brand and marketing investment (BMI) dropped €400m to €7.16bn from €7.57bn in 2017, but a source close to the company said the decline was largely driven…
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Last weekend I watched a screening of Rams, Gary Hustwit’s new documentary about Dieter Rams. It moved me enough that I had to write this short review. Dieter Rams is arguably the most important and influential designer in the history of industrial design. Just like Jony Ive from Apple is a household name today, Dieter…
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Rams, a Documentary Portrait of a Design Legend
Last weekend I watched a screening of Rams, Gary Hustwit’s new documentary about Dieter Rams. It moved me enough that I had to write this short review. Dieter Rams is arguably the most important and influential designer in the history of industrial design. Just like Jony Ive from Apple is a household name today, Dieter…
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There are a number of debates about which additional skills designers should learn. Should designers code, write, or understand business? These skills are incredibly valuable but perhaps not essential. However, I would argue that every designer should learn the fundamentals of psychology. As humans, we have an underlying “blueprint” for how we perceive and process…
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The Psychology of Design
There are a number of debates about which additional skills designers should learn. Should designers code, write, or understand business? These skills are incredibly valuable but perhaps not essential. However, I would argue that every designer should learn the fundamentals of psychology. As humans, we have an underlying “blueprint” for how we perceive and process…
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SNL’s 10 Best Ad Parodies, as Selected by Some of Advertising’s Top Creatives
.article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful…
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Famous Advertisers in History: David Ogilvy
If you’re in advertising, you’ve no doubt heard the name David Ogilvy, the “Father of Advertising.” Some people believe he was the inspiration for the character Don Draper from the TV hit Madmen. Regardless, his ads in the 50’s and 60’s made quite a splash, because they were remarkably different from the day’s normal ads. Even…
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Re-Evaluating Online Ads
Too Long; Didn’t ReadI recently submitted written evidence to the House of Lords Communications Committee, regarding their inquiry into the regulation of online platforms. Online platforms are attention harvesters. They take advantage of humanity’s receptiveness to variable rewards and natural tendency to be vigilant in order to harvest as much attention as possible.
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Facebook’s Data Crackdown Has Two Winners: Facebook and Google
Advertising industry worries Facebook response to user-privacy crisis will prop up a digital marketing duopolyBloomberg·FollowPublished inBloomberg·4 min read·Apr 6, 2018–Photo: Peter Foley/BloombergBy Mark Bergen and Sarah FrierFacebook Inc. is putting tighter controls on data flowing through its giant social network in response to the worst privacy crisis in its history. Rather than hurt the company,…
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