Mindblown: a blog about philosophy.

Fix insider- Sept 29 Creativity & Effectiveness I get accused of banging on about creativity but it still feels like the missing ingredient in the multi billion dollar digital ad market.  We know it’s a huge factor in the effectiveness of any ad – circa 70% – yet most of the energy is devoted to tweaking the elements…

How Europe Can Avoid The Media ApocalypseHappy Tuesday War & Peaceniks! Pack your bags, we’re headed to Europe!CLICK TO EXPAND/DOWNLOADNext week, I’m keynoting at MIPTV. Later this spring, I’m doing two days at the European Broadcasting Media Summit in Warsaw, and then a keynote at Future Week in Bergen Norway. To prep, I’ve dug into…

How Europe Can Avoid The Media ApocalypseHappy Tuesday War & Peaceniks! Pack your bags, we’re headed to Europe!CLICK TO EXPAND/DOWNLOADNext week, I’m keynoting at MIPTV. Later this spring, I’m doing two days at the European Broadcasting Media Summit in Warsaw, and then a keynote at Future Week in Bergen Norway. To prep, I’ve dug into…

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TikTok challenges, retargeting ads, GDPR, crypto, and cookies? Is this the advertising business that we inhabit today? It feels foreign and disorienting. It’s not that the pace of change is too great. It’s that we refuse to pause and assess the value of the shiny new digital objects. At the same time, the fundamentals of…

It took Robert Gomez about five months to get his Kaffe coffee grinder to the big leagues in e-commerce: among the first three search results for “coffee grinder” on Amazon.com. Gomez, founder of Atlanta-based consumer goods startup 4Q Brands, said he obsessively refined his photos and description, amassed reviews from happy customers, and paid Amazon…

By Patrick Collister Executive Creative Director for Ad-Lib.io, Curator of The Caples Awards and Editor of Directory, and NDA’s new columnist. Almost certainly the sort of rhetorical question to irritate a lot of people in adland. Yes, I’m being provocative, but provocative for a reason. I care a lot about advertising. I care for many…