Mindblown: a blog about philosophy.
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Bold innovation bets that forge new markets
The article discusses two main findings: first, companies in high-growth industries, like biotechnology and software, can become market leaders by making bold bets and developing breakout innovations, with 14 out of the top 20 most profitable companies from 2018 to 2022 having created new markets or subindustries. The article suggests strategies to mitigate risks while…
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More corporate clients
The article is a newsletter for hoteliers from Hotel Nuggets that includes hospitality tips and industry insights. It discusses the potential for hotels to attract corporate offsites by adding team-building activities, mentions the awkwardness of transparent bathroom doors for shared accommodations, alerts about a Google search scam affecting hotel businesses, and highlights the importance of…
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The case for appointing AI as your next COO
The article advertises a subscription to the Financial Times (FT), offering complete digital access to FT journalism and expert analysis at $75 per month, with a 20% savings available for those who pay annually. The subscription includes global news and analysis, expert opinions, access to the FT app on Android and iOS, FT Edit app,…
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We can’t let EU’s anti-AI rules drag us down too
The article discusses the significant economic growth of the United States compared to the Eurozone since the 2008 financial crisis, highlighting that the US economy is now nearly twice as large as that of the Eurozone, with every American state except Idaho and Mississippi having a higher GDP per person than the EU average. It…
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You’re invited! Join us for a virtual event on the physical realities of the energy transition
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The hard stuff: Navigating the physical realities of the energy transition
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In this new ‘How To’ series from The Brandtech Group, we set out to test the creative capabilities of using Gen AI to make stunning visual assets. Here, our Gen AI Creative Director James Dow looks at getting up close and personal when rendering the human form using AI. Whether you are completely new to…
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Gen AI Creators: A Beginner’s ‘How To’ Series
The Brandtech Group’s « How To » series explores the use of Gen AI in creating visual assets, focusing on rendering the human form with close attention to detail and inclusivity. The first article in the series highlights the challenges and methodologies for producing realistic images, emphasizing the importance of bias mitigation, precision, and creative reiteration to…
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Billboards leave no hiding place for weak ideas, says Jon Ashwell at GPJ. There’s still so much to learn from the discipline of creating a 48-sheet poster. What’s your all-time favorite ad? Or piece of ‘marketing communication’? Depending on how old you are, the chances are it’s nothing you’ve seen in the last year. Or…
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Classic billboard ads hold many great lessons for marketers
Jon Ashwell of GPJ emphasizes the importance of strong core ideas in advertising, particularly in the context of traditional 48-sheet billboards, which were once celebrated for their creativity and impact. He laments the decline in quality and effectiveness of outdoor ads and urges today’s marketers to prioritize a single, powerful message in all forms of…
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