Mindblown: a blog about philosophy.
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2025 Ad Creative Trends
In 2025, direct-to-consumer (DTC) brands, having been around for over a decade, are approaching the average 18-year lifespan of S&P 500 companies and are now leveraging nostalgia in marketing, a strategy previously used by legacy brands. Poppi, a DTC brand, exemplified this shift in 2024 with its Super Bowl commercial filled with Y2K references that…
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Tony in Paris
Anthony, while working in Paris, became accustomed to business meetings shifting from English to French, where he would attempt to keep up with the conversation despite feeling out of place and inexperienced, especially since 80% of his clients and colleagues were French. His initial struggles with cultural and language barriers, along with his efforts to…
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‘Vulnerable to This Bullshit’: The Tick, TikTok of Competitors
– TikTok was briefly shut down for 14 hours but returned with a message about President Trump’s efforts to bring it back. – Trump wouldn’t be sworn in for another 24 hours; the shutdown’s legality is questioned. – Creator Alix Earle, with 7.2 million followers, was emotional over the shutdown, her video reaching 4.5 million…
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8 Creative Exercises You Can Do with AI Tools
The author has been using AI tools like ChatGPT to enhance creativity by performing exercises that push the boundaries of conventional thinking and encourage defying the crowd, oneself, and the Zeitgeist, as influenced by the theories of psychologists Robert J. Sternberg and James C. Kaufman. They describe the use of AI in generating creative ideas…
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Developing an Expedition Mindset
The article introduces the concept of an expedition mindset, analogous to agile workplace problem-solving involving planning, prioritization, team well-being, and dealing with high-pressure situations similar to work projects. Studio D announces an online Expedition Mindset Course, drawing from experiences in Afghanistan, aiming to help with workplace challenges, with sign-ups now open for their summer 2025…
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Why Hong Kong uses bamboo scaffolding, and meet the spider-men who climb it: a visual explainer
Key Facts and Data: – Bamboo has been used in Chinese construction historically, seen in the art of Zhang Zeduan (1085-1145). – Hong Kong’s scaffolding bamboo comes from Zhaoqing in Guangdong and the Guangxi region. – Bamboo grows up to 60cm a day, reaching 40 metres tall, with thick rhizomes. – Bamboo is light, six…
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The week in charts
The article titled « The Week in Charts » seems to discuss topics related to Gen Z consumers and employee innovation. However, due to the lack of substantive content and factual data in the provided text, which mostly consists of HTML code, metadata, and style elements, a summary cannot be accurately generated.
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Rickard Beskow on LinkedIn: NEW WORK: Why is IKEA Sweden jumping on viral trends a decade too late?!?… | 223 comments
IKEA Sweden has launched a new loyalty program with a self-aware campaign acknowledging their belated entry into the trend of reward programs, using old viral trends like the Bottle Flip, Harlem Shake, and the Mannequin Challenge to humorously convey the message that it’s « better late than never. » The campaign showcases a sense of humor and…
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Amazon Retail Ad Service – Retail Media Advertising Solution | Amazon Ads
Amazon Retail Ad Service provides customers with a dedicated console to manage their advertising, offering reports on metrics such as ad revenue, fill rate, impressions, cost-per-click, click-through-rate, sales data, and ROAS, with details by advertiser, category, and keyword. Amazon Retail Ad Service’s console gives retailers insights into ad performance, including fill rates, impressions, CPC, CTR,…
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Peter Buckley on LinkedIn: Forget targeting. Think creative. A large retailer recently ran two… | 21 comments
A large retailer ran two identical promotional campaigns with the same parameters except for the creative content; one used standard promotion, the other used creator content, resulting in the creator campaign reaching 95% new people and only a 5% audience overlap, demonstrating that creative content is a significant factor in reaching new audiences and can…
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