Mindblown: a blog about philosophy.
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Mobile ad creative: how to produce and deploy advertising creative at scale
The article discusses the increased importance of ad creative production in mobile marketing due to the automation of campaign management by platforms like Facebook and Google. Manual targeting is no longer practical compared to the efficient, algorithm-driven segmentation these platforms offer. The author emphasizes the need to produce a large variety of ad creatives to…
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Eric Seufert on LinkedIn: I often see marketing leaders respond with insufficient urgency to… | 27 comments
Key Opinions: – Creative performance degradation should be treated as an emergency. – A significant drop in creative performance indicates past process problems. Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, How: – The concept of a « creative performance half-life » was proposed on Mobile Dev Memo. – Creative performance half-life is a…
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Ad Agency Vibes
Opinions, facts, and data extracted from the article: – Ad agencies debate office work vs. remote work. – WPP mandates office work; Omnicom does not. – Google requires office work 5 days a week, 60 hours minimum. – The author runs a small studio, not affiliated with large agencies. – Personal anecdotes of working in…
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The week in charts
Since the provided text contains mostly HTML, CSS code, and formatting instructions rather than an actual article with substantive content, it is not possible to extract opinions, facts, dates, locations, numbers, statistical information, or any factual data to create a summary. The only discernable content relates to an article title « The Week in Charts » and…
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Can AI be your strategic thought partner?
Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, How: – AI cannot replace human logic in strategy but can provide faster, objective insights to empower better decisions. – McKinsey’s Alex D’Amico, Bruce Delteil, and coauthors discuss AI’s role in changing strategy development in organizations. – Five emerging roles for AI…
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Take your eyes off the road
The provided text does not contain a coherent article with key opinions, facts, dates, locations, numbers, statistical information, or any relevant data that can be used to summarize an article. It mainly consists of HTML and CSS code related to formatting and style for a web page or email template, with a title « Data Points »…
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McKinsey Quarterly Classics special issue on leadership
The article promotes a 200-page special issue of McKinsey Quarterly on leadership, available for download, and highlights an interactive feature about the future of the office, using data visualizations of cities like San Francisco, Tokyo, and London. It encourages readers to sign up for a free digital membership to access this special issue along with…
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Hernan Lopez on LinkedIn: How successful are streaming bundles? We just got a strong data point via… | 16 comments
Antenna’s Q3’24 data suggests that the Disney+-Hulu-Max bundle has a lower churn rate than Netflix, potentially matching Netflix’s ~2% per month churn in the US. With reported ARPU figures of $7.70 for Disney+, $12.54 for Hulu SVOD, and $11.99 for Max, the estimated marginal Lifetime Value (LTV) for US subscribers to Disney+, Hulu, and Max…
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Kate Waters on LinkedIn: It might surprise you (it did me) to know that dramas on broadcast…
Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, and How: – Broadcast television dramas maintain audiences similar to those from ten years ago. – Change in viewing behavior is not in audience size but in how they watch. – Example: « Playing Nice » starring James Norton on ITV. – Since January…
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Hernan Lopez on LinkedIn: YouTube just announced that 1 billion people watch podcasts on YouTube… | 19 comments
YouTube reports that 1 billion people watch podcasts on their platform monthly, with Edison Research naming it the top destination for podcast listening, primarily outside the US where Android is prevalent. YouTube has 2.7 billion Monthly Active Users (MAUs), with 37% engaging with podcasts, challenging the $2 billion market size estimate as it overlooks international,…
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