Mindblown: a blog about philosophy.

  • Issue 60: A Bulletin for Big Ideas and Better Business

    Persuasion bests mere promotion. Disney’s AGM, the sequel. Plans from Foster + Partners for Old Trafford Stadium District. And FilmArt on this week in Hong Kong.

  • Futurescape: All media is retail media | IAB UK

    By 2030, platforms, publishers, and broadcasters are expected to offer comprehensive advertising solutions that align with retail media platforms, signaling the end of traditional media funnels and the start of a multi-touchpoint, dynamic consumer approach. Digital retail media spend is anticipated to hit £8.6 billion by 2030, with a yearly growth of 17% from 2024,…

  • An Interview With Peter Naylor

    Peter Naylor has been in media sales throughout his career, including roles at Netflix, Snap, Hulu, and NBCU, and is now a senior advisor at McKinsey & Company while serving on boards. He sees CTV as a superior experience for both consumers and marketers, combining TV’s reach with digital’s precision. Naylor anticipates a hybrid approach…

  • How Consumers Are Thinking About (and Using) AI // BrXnd

    How Consumers Are Thinking About (and Using) AI // BrXnd

    BRXND is returning to NYC  on September 18, 2025 for another full day of marketing and AI— BRXND is returning to NYC  on September 18, 2025 for another full day of marketing and AI— BRXND is returning to NYC  on September 18, 2025 for another full day of marketing and AI— BRXND is returning to…

  • Diego Chicharro 🐦 on LinkedIn: The chart I wish I had when I started in advertising It’s an old one –… | 38 comments

    Key Opinions, Facts, and Data: – The chart in discussion is from econometrician Paul Dyson of the accelero group. – Paul Dyson has spent decades studying advertising profitability. – The chart showcases the importance of creative aspects in advertising. – It emphasizes long-term brand building over short-term ROI. – The chart introduced the « Move Index »…

  • The Rule of 95/5

    Andrew Wilkinson highlighted the exorbitant fees charged by DocuSign, leading him to ask his 300,000+ followers on platform X for cheaper or free alternatives. He discovered the high expenses when something appeared to be excessively charging the company credit card, which was not due to an employee but DocuSign’s fees.

  • The state of AI: How organizations are rewiring to capture value

    Key opinions and facts from the article include that large companies are advancing more quickly in deploying generative AI (gen AI) to create value, with organizational changes such as redesigning workflows and hiring for new AI-related roles. As of a McKinsey Global Survey, over three-quarters of surveyed organizations use AI in at least one function,…

  • Why some DVLA digital services don’t work at night

    Why some DVLA digital services don’t work at night

    Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, How: – Social media users often ask why the DVLA’s online service isn’t available overnight in the 21st century. – DVLA is approximately 60 years old, operating in England, Scotland, and Cymru, managing driving licenses and vehicle records. – DVLA’s technology was…

  • Why extracting data from PDFs is still a nightmare for data experts

    Why extracting data from PDFs is still a nightmare for data experts

    Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, and How: – AI researcher and data journalist Simon Willison discusses the drawbacks of using Large Language Models (LLMs) for Optical Character Recognition (OCR). – Concerns include: probabilistic predictions leading to errors, such as skipping lines or misinterpreting tables, which can produce…

  • China’s EV Boom Is Bad For U.S.Tech

    China’s EV Boom Is Bad For U.S.Tech

    The Volvo ES90, equipped with advanced computing power and rivaling Tesla’s range, highlights the shift towards software-defined cars, with the backdrop of intense competition from Chinese automakers like BYD, which is close to surpassing Tesla’s sales. China, with significant EV manufacturing capacity and technological advancements in battery and AI, poses a challenge to Silicon Valley…

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