Mindblown: a blog about philosophy.
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Ray Dalio on X: « Don’t Make the Mistake of Thinking That What’s Now Happening is Mostly About Tariffs » / X
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CHANEL and The Boat Race announce long-term partnership
CHANEL has entered into a long-term partnership with The Boat Race Company Ltd, becoming both the Title Sponsor and the official Timekeeping Partner of The Boat Race, now to be known as The CHANEL J12 Boat Race from the 2025 event. The historic UK sporting event is set on the River Thames, with the next…
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Creators are taking over TV – here are 10 tips
YouTube VP of Product Management, Christian Oestlien, and creator Michelle Khare discuss the platform’s growth on TV screens, emphasizing the importance of quality content and viewing experience for TV audiences. Strategies include premium production, tailored storytelling, data analysis, exploring long-form content, optimizing for various devices, offering multi-language options, and experimenting with new formats to engage…
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#influencers #creators #mmm | James Connelly
Creator marketing has been found to be five times more effective than current industry tracking shows, with £1 of tracked click-based code redemption purchases correlating to an additional £4 of untracked impact due to influencer reach. Charlie Oscar measures Creator campaigns using COmpass, a proprietary measurement solution based on MMM, and offers this service to…
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The week in charts
The provided text does not contain any article content with key opinions, facts, dates, locations, numbers, statistical information, or any other factual data related to a specific topic. The text seems to be HTML and CSS code with metadata information, styling for different email clients, and a vague mention of « Talent investment, AI’s automation potential,…
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Unlocking value with gen AI
The article discusses the early stages of AI technology’s bottom-line impact, highlighted in a McKinsey Global Survey, and features insights from McKinsey’s Alex Singla, Alex Sukharevsky, Lareina Yee, Michael Chui, and Bryce Hall on organizing AI deployment, best practices for adoption and scaling, and workforce effects. Additionally, it showcases seven B2B use cases of tailored…
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Book Now, Shmuck Now
Key Opinions and Facts: – Alessandro Crotti criticizes hotel websites for not clearly showing savings like Amazon or offering trials like Netflix or Spotify. – Hotels use « Book Now » buttons without customization, which is less effective than OTAs that follow data-driven strategies. – A LinkedIn post by Daniel Kazini highlighted a hotel’s gesture of giving…
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#marketing #brandvoice #creativestrategy #copywriting #messaging #nike | Ryan Palmer | 11 comments
Nike’s iconic « Just Do It » campaign revolutionized sports marketing by boldly ignoring the cautious approach often imposed by legal and HR departments, which typically dilute brand messages into forgettable phrases. Ryan Palmer emphasizes that the most effective brands have a clear, courageous voice that resonates with real human emotions, contrasting with those playing it safe…
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In Warning Sign for Hollywood, Younger Consumers Are Choosing Creator Content Over Premium TV and Movies
Deloitte’s 19th annual digital media trends survey reveals that Gen Z and millennials gravitate more towards social media content, finding it more relevant and personally connected than traditional TV shows and movies. The report indicates that these demographics spend significantly more time on social platforms and trust creators over traditional media, posing a challenge for…
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The Battle for Your Attention: How Streamers Are Pushing to Boost Engagement
Netflix is changing its success metric from subscriber growth to engagement time, as the streaming market matures and password sharing crackdown benefits may diminish. Wall Street is receptive to the shift; Netflix shares rose 3.5% on a positive day after MoffettNathanson’s research note suggested more growth potential based on Netflix’s engagement levels.
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