Mindblown: a blog about philosophy.
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This one feels wrong. For someone who grew up on Byron Sharp and the… | Peter Buckley | 69 comments
Meta and BAMM’s research on Gen Z’s consumer habits found that brand building is increasingly oriented towards niche markets, with a shift away from mass reach. The study, informed by in-depth interviews, mobile ethnography, and large-scale surveys, identified six key findings about Gen Z’s interaction with brands: in-market definitions are obsolete, niches are fluid across…
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Fwd: One hundred days
The article offers three copywriting tips: 1) Write with intention, as advised by Arthur Howitzer Jr. in “The French Dispatch,” and aim for provocative rather than boring ideas, using examples like Liquid Death, Patagonia, and Cards Against Humanity to illustrate. 2) Create a display ad that captivates and drives action, demonstrated by a successful ad…
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Here we go again, it seems the in-housing question is raising its head… | Matthew Birkby
The article discusses the ongoing evolution of agency-client relationships in the media industry due to the rise of AI agents and agentic workflows. It emphasizes that the most effective implementations are hybrids of agency market intelligence and client control of data, rather than full agency or client dominance. The key to success is fostering intelligent…
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Welcome to slop world: how the hostile internet is driving us crazy
Join FT Edit Only $49 a year Get 2 months free with an annual subscription at was $59.88 now $49. Access to eight surprising articles a day, hand-picked by FT editors. For seamless reading, access content via the FT Edit page on FT.com and receive the FT Edit newsletter.
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Now THIS is interesting. Meta has ‘got religion’ about retail media as it… | Colin Lewis | 12 comments
Meta, recognizing the importance of retail media, has developed products for its Retail Media Network, including an API for online marketplaces advertising third-party products on Meta platforms. Introduced in 2021 with an initial requirement of 20,000 unique sellers, Meta dropped this threshold in 2024 and has enhanced its services with product-level reporting, impression logs, and…
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The Law of Shitty Clickthroughs at andrewchen
The first banner ad on HotWired in 1994 had a clickthrough rate (CTR) of 78%, while Facebook ads in 2011 only had a CTR of 0.05%, showing a 1500X decrease in effectiveness over time, a concept referred to as the “Law of Shitty Clickthroughs.” Marketing strategies across various channels, such as banner ads and emails,…
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Hype vs Halo
The article discusses the contrasting strategies of hype versus halo within the luxury market, exemplified by the practices of Hermès and LVMH. While Hermès has strengthened its brand halo over 42 years without creating a new hit since the Birkin bag, LVMH has focused on generating hype through high-profile collaborations and product drops. In 2024,…
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Fwd: The Briefing: Group Chats Blow Up
– Pete Hegseth, U.S. Secretary of Defense, participated in private Signal chats with Trump administration officials and family members discussing U.S. military operations. – Ben Smith at Semafor published a story about Silicon Valley elite, including Marc Andreessen and Joe Lonsdale, using WhatsApp and Signal for private discussions. – Group chats are pulling meaningful conversations…
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The week in charts
The article titled “The Week in Charts” seems to discuss recent topics such as trade policy concerns and the carbon emissions of the fashion industry. However, the provided text does not contain any concrete opinions, facts, dates, locations, numbers, statistical information, or detailed explanations of who, what, why, where, when, and how related to these…
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Proofs of Life in the CAPTCHA Economy
Key Opinions, Facts, Dates, Locations, Numbers, Statistical Information, Who, What, Why, Where, When, and How: – Opinions: Imperfection conveys cachet, authenticity commands a premium, human intervention pays more, “meh-ification” is the sameness and lack of originality in culture, slop content is optimized for engagement, not entertainment. – Facts: AI-generated content predicted to be 90% of…
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