Mindblown: a blog about philosophy.

Moët & Chandon collaborated with Deliveroo to create a standout campaign for Mother’s Day, using commerce media to enhance the brand’s premium image. The campaign, which included a week of sponsored products and a weekend takeover, resulted in high return on ad spend (ROAS) and increased local sales, showcasing Deliveroo’s effectiveness in executing ambitious brand-building…

Publicis Groupe has acquired Captiv8, a leading influencer marketing platform with a network of 15 million creators worldwide, covering 95% of influencers with over 5,000 followers. Captiv8’s AI-powered technology and social commerce capabilities will be integrated with Publicis’ existing services and Influential’s scale, creating the world’s largest creator network and enhancing the company’s ability to…

In B2B marketing, a common mistake is targeting either the c-suite or the end user on homepages, ignoring key intermediaries like managers and directors who are more likely to champion a purchase. A survey by Wynter of 300 CTOs, CFOs, and CMOs revealed that only 13% of executives lead the entire buying process; instead, the…