Mindblown: a blog about philosophy.
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American Eagle’s Sydney Sweeney campaign – what really happened with CMO Craig Brommers
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The Extraordinary Cost of Dull – System1 Group
Based on research by Adam Morgan and Peter Field, the “Cost of Dull” study, enhanced by emotional response data from System1’s “Test Your Ad” database, explores the impact of dull advertising in the US and UK. It addresses the causes and costs of dull ads, including TV ad spending and market share implications, while providing…
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The myth of media fragmentation: a challenge for agencies, not advertisers | Charlie Ebdy posted on the topic | LinkedIn
The article argues that the perception of a fragmented media landscape is misleading, as audiences remain concentrated on major platforms like TV, radio, Google, Facebook, YouTube, and Netflix, despite varied access points and devices. It suggests that the challenge for advertisers is no longer reaching an audience across myriad platforms but rather creating meaningful influence…
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Jeff Bezos said if you ONLY look at data, you will not win big because the biggest breakthroughs are made with intuition: “The only way I could advise any founder or entrepreneur is to deeply… | Jason P. Yoong | 26 comments
Jeff Bezos emphasizes the importance of intuition alongside data in achieving major business breakthroughs, advising entrepreneurs to understand their customers’ needs while also innovating on their behalf. He asserts that while data is crucial and neglecting it can lead to being outperformed by competitors, relying solely on data without trusting one’s instincts and gut feelings…
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Future of Beauty Shopping 2025-2030: Global & Europe Outlook on E-commerce Growth, Phygital Retail, AI Personalization, and Luxury’s Evolution
The global beauty industry is experiencing steady growth, with a projected annual CAGR of around 5% through 2030, driven by the resilience of personal care products, digital transformation, and technological innovations such as AI and AR. Europe aligns with this trend, with its beauty market expected to reach $148 billion by 2025, while technology, particularly…
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How social platforms are revolutionizing storytelling | Colin McRae posted on the topic | LinkedIn
On September 24, Sweatcoin launched an exciting brand activation in collaboration with Marvel Animation to celebrate Marvel Zombies, a four-part event on Disney+. This activation included three in-app challenges themed around key Marvel characters, engaging app store events, communications, videos, and social campaigns involving influencer content, which encouraged millions of users to outwalk the undead…
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Instagram Is ‘Exploring’ a Dedicated TV App in Video Push
Instagram is considering the development of a TV app as part of its strategy to enhance its video offerings and compete with YouTube by making videos more accessible on televisions. The announcement was made by Instagram chief Adam Mosseri on Thursday at the Bloomberg Screentime conference in Los Angeles, emphasizing the need to follow user…
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Everything Is Television
The article discusses the transformation of various media forms into television-like formats, highlighting how Meta’s August 6 filing revealed that most user activity on Facebook and Instagram involves passive video watching, similar to television consumption. This shift is echoed across media, including podcasts and AI-driven social networks, as platforms increasingly prioritize continuous video flow over…
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Tesco Media Upfront UK 2025
The article highlights a retailer’s transformation into a media partner through the development of a marketing platform that enhances brand connections with consumers via new video offerings, providing a brand-safe and immersive environment at the point of decision. Key insights include the receptivity of Tesco shoppers to new brands, with 80% openness among households with…
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🌌 Meta Andromeda is one of the most talked about topics in DTC right now, and for good reason. It’s the biggest backend change to Meta’s ad auction system since iOS 14. I’ve been digging in this… | Alexa Hall Kerth | 16 comments
Meta Andromeda represents a significant technical update to Meta’s ad auction system, primarily driven by the necessity to manage increasing ad volumes and the integration of generative AI. This change prioritizes user engagement and ad quality by implementing pre-filtering based on predicted relevance, demanding creative diversity, and optimizing for emotional resonance, resulting in a modest…
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