Mindblown: a blog about philosophy.
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Fashion brands are increasingly turning to food as a creative tool in their marketing strategies. | Zac Des
Fashion brands are increasingly incorporating food into their marketing to create experiential branding that engages multiple senses, reflecting a shift towards lifestyle-focused strategies. Examples include Fendi’s pasta invitations for a show and Burberry’s collaboration with Normans Café London, with such initiatives creating Instagrammable moments that extend the brands’ reach and impact beyond events, as seen…
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Hotel vending machine for art
The article discusses common challenges faced by hotels, such as nearby construction, guests with babies, and large groups, and suggests that these situations offer opportunities for hotel management to demonstrate care for their guests. For example, Now Now Hotel in NYC addresses these issues by proactively acknowledging potential disturbances during check-in and offering guests a…
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McKinsey Quarterly Classics special issue on growth
The article promotes the download of a 230-page bonus issue without providing specific details about its content. It includes technical information about displaying the content properly across different platforms and email clients, but lacks substantive content or context beyond the promotional aspect.
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Formula One in 2016 was dying. | Martin Zarian
In 2016, Formula One was struggling with declining viewership, an aging fanbase, and limited digital presence, under the leadership of Bernie Ecclestone who prioritized TV rights and maintained a tight media control, resulting in a stagnant brand. After Liberty Media acquired F1 for $8.5 billion in 2016, they transformed it into a $30 billion entertainment…
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Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now
The article emphasizes that effective advertising should focus on creating lasting brand impressions in consumers’ memories rather than solely targeting those ready to buy, as most consumers are not in the market at any given time. This long-term strategy, which involves building mental availability through consistent messaging linked to category entry points, is vital for…
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Exclusive: Amazon Doubles Ad Load on Prime Video
In January 2024, Amazon introduced ads on Prime Video, initially promising fewer ads than competitors with about two to three-and-a-half minutes per hour; however, by mid-2025, this has increased to four to six minutes per hour, aligning more closely with industry norms. This increase aims to balance Amazon’s need to expand its advertising inventory and…
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‘No more floppy disks’: Air traffic control overhaul faces some daunting obstacles
The U.S. air traffic control system faces challenges from outdated technology and underinvestment, as highlighted by recent outages at Newark Liberty International Airport, with acting FAA administrator Chris Rocheleau and Transportation Secretary Sean Duffy advocating for a comprehensive modernization plan. Backed by bipartisan support and the aviation industry, the plan includes replacing 20th-century technology like…
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Tim Cook Reveals Apple’s Vision for Movies and TV: Why Spending Millions on Blockbusters Like ‘F1’ Is About More Than Selling iPhones
In late April 2025, Apple CEO Tim Cook and Formula 1 champion Lewis Hamilton met at Apple Park in Cupertino, California, highlighting their collaboration on the high-stakes film « F1, » which stars Brad Pitt and is set to release on June 27. The film, produced by Apple Original Films with an investment exceeding $200 million, is…
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We researched 44 sports brands from highly technical performance-ware to athleisure, from independent studios to group-owned giants to highlight a potential gap in the market: performance-first… | Tom Garland
A study of 44 sports brands reveals a potential market gap for performance-first, independent sportswear brands specifically designed for women, as the current landscape is dominated by men-focused labels like Satisfy and SOAR Running. While existing brands like Nike and Adidas might meet women’s needs, there’s a belief that a fresh, creative female-led brand could…
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