Mindblown: a blog about philosophy.
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10 brutal truths Sir Martin Sorrell dropped at MAD//FEST that EVERY marketer needs to hear: 1. AI is reshaping the creative process GenAI is drastically reducing the time and cost of ad production. What once took 12 weeks and £1m can now be done in 3 days for £100k. S4 Capital Group/Monks used tools like…
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10 brutal truths Sir Martin Sorrell dropped at MAD//FEST that EVERY marketer needs to hear: | Nick Wells
At MAD//FEST, Sir Martin Sorrell emphasized the transformative impact of AI on marketing, highlighting its role in reshaping creative processes, automating media buying, and enhancing efficiency in ad production, which can now be completed in a fraction of the time and cost. He noted that personalization at scale and geopolitical uncertainties are influencing market dynamics,…
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While traditional search engines remain dominant for now, artificial intelligence-powered tools are rapidly transforming the way consumers search for, and buy, products. In this informative white paper, Jason “Retailgeek” Goldberg examines how generative AI, large language models, and agentic AI are disrupting commerce search — and what brand and retail executives must do to stay…
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Artificial intelligence-powered tools, including generative AI, large language models, and agentic AI, are swiftly transforming consumer search and purchase behaviors, challenging the current dominance of traditional search engines. In his white paper, Jason « Retailgeek » Goldberg explores these disruptions in commerce search, advising brand and retail executives on strategies to adapt and remain competitive in the…
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OpenAI’s first AI device with Jony Ive won’t be a wearable
OpenAI and Jony Ive’s collaboration on an AI device is at least a year from shipping and won’t be an in-ear or wearable device, with its release expected no earlier than 2026. The development, embroiled in a trademark lawsuit with audio startup Iyo, involves the acquisition of Jony Ive’s design studio by OpenAI for $6.5…
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CMA takes first steps to improve competition in search services in the UK
The UK’s Competition and Markets Authority (CMA) has proposed designating Google with « strategic market status » under the new Digital Markets Competition Regime, which could lead to interventions ensuring fair competition in search services. With Google’s search engine accounting for over 90% of searches in the UK, the CMA aims to implement measures such as choice…
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𝐒𝐜𝐨𝐨𝐩 : 𝐋𝐕𝐌𝐇 𝐭𝐨 𝐦𝐨𝐯𝐞 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐦𝐞𝐝𝐢𝐚 𝐛𝐮𝐝𝐠𝐞𝐭 𝐟𝐫𝐨𝐦 𝐏𝐮𝐛𝐥𝐢𝐜𝐢𝐬 𝐌𝐞𝐝𝐢𝐚 𝐭𝐨 𝐇𝐚𝐯𝐚𝐬 This comes as a big surprise, but according to Open Garden’s information, LVMH group has just entrusted Forward Media, a subsidiary of Havas, with the management of its European media budget. The decision will be effective January 1, 2026. This is surprising…
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𝐒𝐜𝐨𝐨𝐩 : 𝐋𝐕𝐌𝐇 𝐭𝐨 𝐦𝐨𝐯𝐞 𝐄𝐮𝐫𝐨𝐩𝐞𝐚𝐧 𝐦𝐞𝐝𝐢𝐚 𝐛𝐮𝐝𝐠𝐞𝐭 𝐟𝐫𝐨𝐦 𝐏𝐮𝐛𝐥𝐢𝐜𝐢𝐬 𝐌𝐞𝐝𝐢𝐚 𝐭𝐨 𝐇𝐚𝐯𝐚𝐬 | Nicolas JAIMES
LVMH has decided to move its European media budget from Publicis Media to Forward Media, a Havas subsidiary, effective January 1, 2026, without conducting an agency pitch, a decision that is surprising given Publicis Media’s strong hold on the account and the financial significance of LVMH being the world’s sixth-largest advertiser. The decision involves nearly…
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All the range
The article is from McKinsey & Company and focuses on testing knowledge about electric vehicles, specifically Extended Range Electric Vehicles (EREVs). It prompts readers to consider the maximum electric-only range for these vehicles, encouraging engagement with McKinsey’s insights and research.
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Trust is the New Oil
The article discusses the transition from the attention economy, which has dominated the web economy for the past 25 years by monetizing user attention through advertising, to an action economy driven by trust in the AI era. It highlights the negative impacts of the attention economy, such as manipulative product design and privacy invasion, and…
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