Catégorie : Tech News
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Learning, Sophistication, and the Returns to Advertising: Implications for Differences in Firm Performance — by Steven Tadelis, Christopher Hooton, Utsav Manjeer, Daniel Deisenroth, Nils Wernerfelt, Nick Dadson, Lindsay Greenbaum
We thank Reed Walker for fruitful discussions and are grateful to Matt Backus, Mitch Hoffman, and Chad Syverson for detailed comments and suggestions. We also thank Hallie Feibel and Aditya Mohan for their research assistance. The authors are listed in order of contribution, with C.H. and U.M contributing equally. C.H. and U.M. led the project…
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Building more Micro campaigns with AI
Centralizing our generative AI features under Advantage+ creative These updated generative AI features – and our currently available creative enhancements – will be available in Ads Manager through Advantage+ creative, supporting businesses along the entire ad campaign creation journey. By bringing all of our generative AI features together in one place, you will be able to…
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British Airways predicts another bumper summer
Continued demand from holidaymakers and tech executives driving recovery in business travel is boosting airline revenues despite weakness in Asia May 13, 2024 The airline said demand for travel « remains strong » and predicted it would fly more passengers this summer than last year. Passenger capacity would increase by 7 per cent this year compared with…
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People sure are pressed about Apple’s crushing iPad commercial
/ Apple did not read the room on this one.By Alex Cranz, deputy editor and co-host of The Vergecast. She oversaw consumer tech coverage at Gizmodo for five years. Her work has also appeared in the WSJ and Wired.If you buy something from a Verge link, Vox Media may earn a commission.
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New ways to steer your Performance Max campaigns to success – Ajuda do Google Ads
Performance Max campaigns bring together the best Google AI innovations to help you drive results across all Google Ads channels and inventory. To put Google AI to work for your business and unlock the full potential of Performance Max, it’s essential to provide the right inputs. That’s why we’re unveiling new features designed to give…
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101 real-world gen AI use cases from the world’s leading organizations | Google Cloud Blog
Since generative AI first captured the world’s attention a year and a half ago, there’s been a vigorous discussion about what, exactly, the new technology is best used for. While we all enjoyed those early funny chats and witty limericks, we’ve quickly discovered that many of the biggest AI opportunities are clearly in the enterprise.Our…
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Fwd: The Information AM – Amazon Reports Stronger Results Across the Board
May 01, 2024 Happy Wednesday! Amazon reports strong first-quarter results. Walmart shuts down all of its health clinics due to lack of profitability. Binance co-found Changpeng Zhao is sentenced to four months in prison. Amazon’s international e-commerce business turned a profit in the first quarter for the first time since 2021 amid a broader recovery…
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Fwd: Travel Tech Essentialist #143: Search
A few of today’s stories focus on how travel search is changing with AI, highlighting how this could dramatically and immediately impact how consumers discover and connect with travel operators, potentially bringing a new power balance to the industry. I hope you enjoy it, and please don’t forget to participate in today’s poll at the…
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Fwd: Benedict’s Newsletter
Banning TikTok The US bill to force Bytedance to sell TikTok or shut it down sailed through the US legislature and was signed by the president (strictly speaking, this law enables him to designate any service for this process). There is now a lot of debate about whether this law breaks the US constitution’s clause on freedom…