Catégorie : Strategy
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Crafting moments: Hospitality beyond service
Hospitality is not just a service – it’s an art that creates lasting impressions. In a digital age, genuine care and human connection set the best apart Apr 24, 2025 In an era of constant competition for attention, the hospitality industry stands apart by offering something uniquely human: memorable experiences. Beyond services, true hospitality is…
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Case study: Where South Africa’s hotel industry is headed next
Over the past five years, the hospitality industry has undergone a transformation unlike anything seen before. Shifts in traveler behavior, technological advancements and global events have reshaped the way hotels operate, forcing the industry to adapt or risk obsolescence. The rise of experiential travel, the impact of short-term rental platforms and the growing demand…
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#onlinetravel #traveltech #distributionstrategy #flightdistribution… | Louis-Hippolyte Bouchayer
How did Booking quietly become a flight powerhouse? Despite the EU blocking their acquisition of Etraveli, Booking didn’t slow down. Instead, they deepened their partnership—and now, they’re booking more flights than Expedia. This didn’t happen overnight. It’s the result of smart, behind-the-scenes moves: – Leveraging Etraveli’s flight tech and ticketing infrastructure – Skipping the old…
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When the world connected on Skype
Skype, the online video-calling service, is shutting down in May after more than two decades of service. For those of a certain generation, Skype changed everything. Before it launched in 2003, making international calls 📱 was prohibitively expensive and few viable digital alternatives existed. Skype offered users a cheap and easy way to call anyone…
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Here’s how to create the marketing plan of the future with o3 and a single… | Kieran Flanagan | 45 comments
Here’s how to create the marketing plan of the future with o3 and a single prompt o3 is an incredible model. It feels like a big step up as a strategic thought partner. Here’s a prompt that creates a marketing plan for a B2B SaaS company created with AI in mind. It categorizes all marketing…
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Why didn’t I see this before? I thought OTA undercutting was just a… | Christine Malfair | 16 comments
Why didn’t I see this before? I thought OTA undercutting was just a pricing problem. Until now…. I’ve always had an issue with OTA undercutting (you should too). OTAs that post lower rates than what the hotel gave them, ticks me off. Especially, when they call up a hotel and threaten ranking placement if the…
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Tech That’s Good for the Planet, Better for Business
Tech Solutions Driving Sustainability Beyond Water and Waste Sustainability in hospitality often brings to mind water conservation and waste reduction—but as technology continues to evolve, sustainability solutions are impacting a broader range of hotel operations, from procurement to financial management. These innovations help hotels improve both their environmental footprint and their business performance. Here’s how:…
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“If I was a media planner and you gave me the first dollar, would I spend… | Shane O Leary | 12 comments
“If I was a media planner and you gave me the first dollar, would I spend it in retail media? The answer would be no. But if we don’t invest, we might not be findable — and if we’re not findable, it’s the equivalent of not being distributed at a retailer.” That quote says it…
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When answers get cheap, good questions are the new scarcity
Standing out in a world where everyone has good answers In 19th-century Paris, the Académie des Beaux-Arts defined what counted as legitimate art. Realism, the prevailing standard, emphasized precision and visual accuracy. Success was based on how well you aligned with these norms. The system rewarded consistency, not experimentation. The invention of photography in the…
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Top 5 Hospitality Trends to Watch (and Act On) in 2025
The hospitality industry never stands still. And, in 2025, innovation continues accelerating faster than ever. As technology becomes more intelligent and travelers become used to optimize experiences, the multi-billion industry is facing a new era full of both opportunity and disruption, facilitated by current trends. At TrustYou, we work with hotels worldwide to help them…