Catégorie : Strategy
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Choice Hotels International Introduces Mews Cloud Technology as Property Management System Option
AMSTERDAM—Choice Hotels International is introducing Mews as a property management system (PMS) option for international franchisees. The platform is designed to connect with Choice Hotels’ proprietary tools and systems using Mews’ PMS for hospitality brands and offers integrations, intuitive workflows, and cloud-native architecture. It will enhance connectivity, streamline operations, and drive guest loyalty across Choice Hotels’ portfolio…
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How to Increase Direct Bookings in Hotels with CXPs
1. Capture Guest Feedback Across the Journey Customer experience platforms allow hotels to systematically collect guest feedback at key moments: before arrival, during the stay, and after departure. Gathering structured feedback throughout the journey provides a clear understanding of guest preferences, expectations, and concerns. By identifying pain points early — such as slow check-in or…
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Enrique Calderón Fernández: Developing teams and talent at Mexico’s largest hotel group
What does it take to lead the largest hotel group in Mexico, oversee 17,000 employees, and navigate an industry in constant transformation? In this episode of The Turndown, Enrique Calderón Fernández, COO of Posadas, shares his insights on leadership, innovation, and the future of hospitality. From keeping hotels open during the pandemic to developing 30…
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Hotelier, « I don’t rely on OTAs » But then there’s this…. Most bookings… | Christine Malfair | 28 comments
Hotelier, « I don’t rely on OTAs » But then there’s this…. Most bookings come from OTAs – especially in high season. Panic sets in when OTA performance drops. First move to boost occupancy is OTA rate changes or promos. Your repeat guests are rebooking through OTAs. Brand keywords are dominated by OTA ads. No direct marketing,…
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Proofs of Life in the CAPTCHA Economy
When AI perfects mimicry, imperfection becomes precious. In the arms race for authenticity, human fingerprints are the new luxury. In this Thursday’s guest post, it is our pleasure to welcome Barr Balamuth. Barr is a brand marketer with a focus on cultural strategy, with experience in building startups that range from growth-stage (Canvs, Zeekit, Ruby,…
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Future Hospitality Summit Saudi Arabia unveils programme and participants for 2025 summit
Riyadh, Saudi Arabia, 24 April 2025: The Future Hospitality Summit Saudi Arabia has unveiled an action packed agenda, key participants and new event features for the 2025 summit, taking place at the Mandarin Oriental Al Faisaliah in Riyadh, 11-13 May. Featuring everything from start-ups to staffing and innovation to investment, the FHS Saudi Arabia programme…
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How to use ChatGPT to create hotel guest journeys and save time
Imagine this, a couple books a weekend stay, and instead of a generic confirmation from the hotel, they receive a tip about a hidden sunset spot or a breakfast-in-bed option. Small touches like these can transform a regular visit into a memorable experience, making guests feel more special and making your brand stand out. You…
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#dior #ralphlauren | Zac Des | 77 comments
Luxury fashion brands are increasingly venturing into the world of hospitality by opening cafés and restaurants. From #Dior to #RalphLauren, these iconic brands are turning everyday dining into curated brand experiences. A café allows customers to step into the aesthetic world of a brand in a way that’s tangible and sensory. You’re not just wearing…
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You Can’t Renovate Vibes: Why Culture Is the Real Hotel Upgrade
In a recent piece, I explored HBO’s The White Lotus as a satirical but surprisingly accurate reflection of today’s hospitality industry. The piece sparked a flood of responses—from current and former hoteliers, designers, operators, and front-line workers. The common thread? Everyone’s felt the disconnect between the shiny surfaces of hotels and the emotional strain behind…
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Hotel Website Design & Usability Non-Negotiables
Your hotel website is a crucial pillar of your revenue and profitability. Whether you stay independent or have a hotel brand powering your distribution, a dedicated website is always the best investment you can make in securing a revenue future for your asset.As I’ve written about websites many times in the past, I think it’s…