Catégorie : Strategy
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#beautypopup #brandactivation #popupstore #beautyprofessionals… | Juan Campdera | 60 comments
Brand activations, something E-COMMERCE can’t replicate. Wonder why In 2025, 91% of businesses are expected to compete primarily on customer experience, outpacing product features and pricing. In this digitalized landscape, brand activations have emerged as a powerful force in the beauty and lifestyle industries, redefining how consumers interact with your brand. The global brand activation…
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How tariffs are reshaping global business
Plus, climate tech investments, India’s growth potential, and America at 250 Tariffs and trade controls are reshaping the global business landscape, introducing new complexities to cost structures, demand patterns, and competitive positioning. In our first featured article, McKinsey’s Cindy Levy, Mihir Mysore, Shubham Singhal, and Varun Marya…
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Why Centralized Training and Onboarding are Essential for Maximizing PMS Technology
Hotels, often an oasis of comfort and reliable service in any market, are currently under pressure to meet guest expectations even as labor shortages persist. For independent operators, the best way to stay competitive is to invest in the right technology and ensure teams are trained to use it effectively. By centralizing hotel operations under…
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Why Checklists Matter in Hotels When was the last time a guest walked into a hotel room and noticed something off – a missing towel, a dirty mirror, or even a leaky faucet? These seemingly minor details can make or break a guest’s experience. That’s where checklists come in. Checklists are the backbone of effective…
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The Changing Landscape and Recovery of the Newark Airport Hotel Market
The Newark Airport hotel market has faced significant adjustments since the onset of the COVID-19 pandemic. Changes to the submarket’s hotel supply, coupled with the rebound in passenger levels through Newark Airport, have resulted in a slow but steady recovery of the hotel market. Recent and upcoming expansion projects at Newark Airport support a positive…
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Hospitality Tech Leaders Gather in Barcelona for the First CIO Summit EMEA
Last week, we had the chance to attend the inaugural CIO Summit EMEA, hosted by HFTP at the Renaissance Barcelona Hotel. Against the vibrant backdrop of Barcelona, the event brought together hospitality technology leaders for 24 hours of open conversations and valuable insights, all in a refreshing non-sales environment. Kicking Off: Real Conversations, Real Challenges…
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This one feels wrong. For someone who grew up on Byron Sharp and the… | Peter Buckley | 69 comments
This one feels wrong. For someone who grew up on Byron Sharp and the gospel of mass reach, being told brand building is increasingly niche is hard to hear. But that’s what Meta and BAMM uncovered when they went deep with Gen Z — through in-depth interviews, mobile ethnography, and large-scale surveys. The findings reveal…
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CEO of lastminute.com and chief development…
The annual Travolution European Summit has announced brand new speakers to the day’s line-up of experts. An event that welcomes hundreds of thought leaders from across the travel and technology sectors for full day of networking and content is in just two week’s time. May 13 will see the flagship event takeover the state-of-the-art, carbon-neutral…
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Connecting Travel launches 2025 Insight…
Connecting Travel, the leading travel trade publication for the Middle East and Travolution’s sister publicaton, has launched the 2025 CT Insight Report at Arabian Travel Market in Dubai. Now in its fourth edition, the prestigious report provides a comprehensive analysis of inbound and outbound travel to and from the GCC region, with supporting data from…
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Empowering Innovation and Inclusion: UN Tourism Leads Global Dialogue at Expo 2025 Japan
At Japan’s Expo 2025, UN Tourism highlighted the key role of innovation and education for driving transformation and female empowerment in the sector. Welcoming around 28 million visitors from more than 150 countries, the Expo serves as a leading global platform for ideas and solutions, with an emphasis on the 2030 Agenda for Sustainable Development.…