Catégorie : Strategy
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in the next 10 years, the value of « educational blog content » as a… | Ryan Law | 201 comments
in the next 10 years, the value of « educational blog content » as a marketing strategy will go to zero. almost all informational queries will be resolved by LLMs in the places we already spend time: in our messaging and note-taking apps, in our email clients, in our social media feeds. there will be no reason…
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I analyzed 100+ loyalty programs in the last 30 days. Most brands still… | Michael Hershfield | 12 comments
I analyzed 100+ loyalty programs in the last 30 days. Most brands still run loyalty like it’s 2009: Earn points, get a discount, repeat. The top 10%? They’re using loyalty to change behavior- not just reward it. If I were Head of Loyalty at a $10B+ brand today, here are the brands I would copy…
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From global to local, U.S. lodging industry forced to adjust to leisure-driven demand as business travel falls behind
The hospitality sector has undergone a dramatic transformation over the past several years due to rising interest rates, declining discretionary income, impacts from the pandemic and changing work-from-home (WFH) trends. While early expectations projected a full recovery across all travel segments, the reality has been more nuanced. Leisure travel has remained remarkably resilient, whereas business travel—once…
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ForWard Conference Moves to Atlanta, Centers Theme on Amplifying Power for Women in Hospitality
ATLANTA, Georgia—The AHLA Foundation’s flagship ForWard Conference made its Atlanta debut, bringing nearly 1,000 hospitality professionals to the Hyatt Regency Atlanta. With a theme centered on recognizing, accessing, and amplifying power, the two-day event delivered conversations, leadership tools, and programming, all designed to elevate women in hospitality. While women represent the majority of the hospitality…
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Guest Appreciation Program
Hey 👋 You’ve just opened Hotel Nuggets, a not-boring newsletter for hoteliers. Every other week, we’re dropping 4 hospitality tips right in your inbox. Today’s edition: 🤝 Guest Appreciation Program 🕵️♂️ Report “click bait prices” in Google 💡 String lights 🚲 Rent a bike with a QR code #1 Guest Appreciation Program 🤝 Jason Emanis nailed…
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107 – How much should B2B tech company invest in sales & marketing?
Everybody wants amazing marketing. Fomo is real. But how much is the other company spending in sales and marketing? Probably a lot more than you think. And with that, have a great read. Best, Martin Sponsored by Klairhaus. Support the newsletter, treat someone to great office gadgets. A study of consumer habits suggests we are…
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#marketing #strategy #digitalmarketing #marketingstrategy #business… | Krunal Desai | 67 comments
Decoding Marketing: It’s More Than Just Going Viral! Ever wondered how marketers juggle all those seemingly disparate elements? It’s definitely more complex than just aiming to « go viral »! This image perfectly illustrates the two worlds of marketing: How Non-Marketers See It: Often, the focus is solely on immediate results – « Can we get leads? » How…
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Consulting firms don’t need a new strategy. They need to rebuild from… | Usman Sheikh | 45 comments
Consulting firms don’t need a new strategy. They need to rebuild from first principles. Incremental adjustments aren’t enough. AI is reshaping the value proposition of consulting. Client engagements are transforming: → From static deliverables to continuous partnership → From « trust our analysis » to « let’s co-create solutions » → From quarterly check-ins to real-time collaboration → From…
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Choice Hotels International Concludes Its 69th Annual Convention
Photo Credit: Choice Hotels International, Inc. LAS VEGAS, Nevada—Choice Hotels International, Inc. concluded its 69th Annual Convention. For three days, Choice Hotels showcased how its growth, strategic investments, and innovation-first mindset continue to power the future of franchise ownership by helping to drive revenue, reduce costs, and provide state-of-the-art tools for its hotel owners. During the convention,…
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How STS Cloud is Bringing Mindful AI to Hospitality Tech – An interview with Co-Founder, Ryan Hamilton
Hospitality technology balances tradition with innovation – personal service with digital efficiency. Ryan Hamilton, co-founder of SalesAndCatering.com, represents a different approach to tech leadership. While competitors race to claim AI dominance through marketing hype, Hamilton’s team has quietly integrated AI for years, creating practical solutions with tangible benefits. This methodical approach has earned him respect…
