Catégorie : Strategy

Opinion GroupM’s latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this. Last month, Jamie Paterson scored a brilliant last-minute winner for Coventry City against Portsmouth and jubilant fans serenaded him with: “He calls it a batch. He calls it…

FORGET EVERYTHING YOU KNOW ABOUT WONDER Marc Lore contacted me in November 2024, and he asked me these questions: How do you know so much about what I should do? How do you know so much about business? Why are you so accurate in the things you recommend and write about? See Comment ❌. I…

We are witnessing a creative renaissance in advertising. Love this new work from British Gas. I’m not sure if it’s because Les Binet and Peter Field have shown the world that emotion is what drives long and short-term business effects. Or because Paul Feldwick and Orlando Wood have shown us that showmanship is the way…

Every client conversation this year has started with the same themes: pressure on budgets, increased board scrutiny, and a renewed mandate to “do more with less.” But the brands that are thriving aren’t reacting with fear. They’re doubling down on strategic clarity.

Today I launch the 2025 edition of the « Seven Challenges For Retail Media ». This is the fourth year of my annual ‘Seven Challenges’ report – and I’m launching it at the Retail Media X conference. I call them ‘Challenges’ as that is the original name I came with back in 2021, but in reality they…

Imagine your family being abducted from home, or being forced into a car at gunpoint, or having your finger amputated while your captors demand a ransom payment. These examples are distressing — gruesome, in some cases — but they’re not hypothetical. They’ve actually happened — and are happening — to people in crypto. I want…

Google’s death spiral is your wake‑up call… I nearly spat out my coffee when I saw the numbers. That freefall in the chart isn’t just a market hiccup—it’s the beginning of the end for the search engine that’s ruled your business for over 20 years. The AI search revolution isn’t perfect—but it’s winning anyway Yes,…

After my last post I did receive a lot of DM’s asking me about my take on the Marriott International take over of the citizenM hotels brand. Rather than answering these all separately I will just pen down my thoughts here. First of all it is good to understand the why. citizenM hotels did run…