Catégorie : Strategy

𝐃𝐞𝐚𝐫 𝐁𝐨𝐮𝐭𝐢𝐪𝐮𝐞 𝐇𝐨𝐭𝐞𝐥 𝐆𝐌. 𝐈 𝐊𝐧𝐨𝐰 𝐘𝐨𝐮’𝐫𝐞 𝐖𝐞𝐚𝐫𝐢𝐧𝐠 12 𝐇𝐚𝐭𝐬 𝐑𝐢𝐠𝐡𝐭 𝐍𝐨𝐰. Guest experience. Staffing. Maintenance. Last-minute group inquiries. Social media. Revenue management. And somewhere in that long list… Your website and Google Business Profile are still waiting for attention. Here’s the truth: It’s not your fault your digital presence isn’t where it should be.…

🧑🍳🧹 Short on staff? You’re not alone. So why are hotels still forcing guests to take services they don’t want? Hotels everywhere are struggling to fill roles, and it’s pushing operations to the limit. 🧼💸 Let your tech take some pressure off the team. What if guests could skip housekeeping — and get $10 back?…

Barry Sternlicht just issued a wake-up call at NYU IHIF : independent brands are coming for the big hotel chains. He’s right, but the playbook they’re using isn’t new. It’s the same one that built billion-dollar DTC empires. Look at these vintage hotel ads. The strategy was mass appeal: be everything to everyone, everywhere. Marriott…

Agentic capabilities are popping up all over AI-land (anybody missed Google’s latest shop with AI Mode announcement?) , but predictions about how it impacts travel remain black or white: supplier vs OTA camp. My last piece in Phocuswire tries to provide a more nuanced kaleidoscope view. Reality is messy, so probably the future will not…

We are overcomplicating AI in business. Too often it is treated as an abstract and overwhelming topic best left to the technical and data teams to solve. When, in reality, for ~$20/user/month we can be transforming our careers, teams and companies. Regardless of your profession or title, there are 5 simple steps you can take…

We are overcomplicating AI in business. Too often it is treated as an abstract and overwhelming topic best left to the technical and data teams to solve. When, in reality, for ~$20/user/month we can be transforming our careers, teams and companies. Regardless of your profession or title, there are 5 simple steps you can take…