Catégorie : Strategy

AI is coming for travel. And most of the industry isn’t ready. Traditional search still dominates — for now. But as Max Starkov pointed out, ChatGPT, Perplexity, Claude, and others are growing at breakneck speed. Traffic to AI platforms jumped 80%+ last year, and yet, we still think our outdated SEO tactics and keyword-stuffed hotel…

The most dangerous mindset in hospitality right now? “We’ve always done it this way.” That one sentence has quietly killed more innovation, guest satisfaction, and employee retention than anything else in this industry. We are living in a time when customer expectations are changing weekly. Content trends are evolving daily. And yet, behind the scenes…

Here are 8 workflows the AI marketing generalist will use to ship faster and create more. 1. Product Positioning Flow (ChatGPT Deep Research → o3 → Claude 4) – Replaces: endless white-board sessions and competitor research – Steps: ChatGPT mines internal data and external reviews → o3 creates positioning pillars from world-class experts → Claude…

𝗔𝗜 𝗮𝗴𝗲𝗻𝘁 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝘁𝗼 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗔𝗜 𝗮𝗴𝗲𝗻𝘁 𝘁𝗼 𝗯𝗼𝗼𝗸 𝘆𝗼𝘂𝗿 𝘁𝗿𝗶𝗽? I keep seeing posts like: “Imagine a world where your personal AI travel agent helps you book the perfect trip. It doesn’t care about ads, just gives you the best options. It talks to another agent (e.g. supplier/OTA agent), and boom, trip booked.” Sounds…

What was once experimental is now essential: AI is the engine of modern travel. The Skift AI Data + Summit yesterday highlighted the rapid evolution of our industry. From real-world case studies to visionary roadmaps, one thing was clear: AI is transforming not just how we operate but how we imagine what’s possible. Here are…

Here’s how AI kills clicks and why we’re moving to the intent era of marketing. The internet era was all about clicks. Your buyer typed in Google: « best sales software for startups » Clicked several blog posts and reviews on third-party sites and maybe eventually clicked on your website. Today, your buyer spends all day with…

At Skift Data + AI yesterday, Seth Borko said on the stage that full AI booking may be three years out—but AI search & discovery is here today. Our logs show AI bots hitting hotel websites every day. Here’s what you need to do now: If you see Google-Extended, meta-externalagent, GPTBot & ClaudeBot on your…