Catégorie : Strategy

YouTube is positioning itself uniquely in the advertising market, distinguishing itself from social media platforms and traditional TV by pitching creator ads and new AI-powered programming bundles to advertisers. This comes after a recent trial concerning social-media addiction, where a spokesperson for YouTube’s parent company emphasized that YouTube should not be classified as a social-media…

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The article discusses the booming $250+ billion US beverage market, highlighting its low entry barrier yet challenging nature to achieve success. As of 2026, numerous new beverage brands have emerged, leveraging modern platforms like TikTok Shop and Amazon for exposure, with younger demographics showing a keen interest in trying new drinks, as evidenced by 71%…

In the evolving landscape of hospitality technology, a crucial distinction exists between probabilistic AI layers and deterministic core systems such as Property Management Systems (PMS) and Central Reservation Systems (CRS), where AI serves best as a supportive, rather than substitutive, component. While vendor pitches often propose AI as a replacement for legacy systems, effective integration…

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Kempinski Group, led by CEO Barbara Muckermann, is diverging from the hospitality industry’s trend towards asset-light models by acquiring the Augustine Hotel in Prague, marking its first wholly owned hotel in over fifty years. This strategic move aims to create unique and differentiated luxury experiences by maintaining ownership, allowing for complete control over the guest…

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To create a precise summary of the article, I would need to see the full content. However, based on the initial snippet provided, it seems the article discusses the transformation of office real estate into a hospitality-like industry. Many office owners fail to recognize and adapt to this shift, while questioning the reluctance of people…

Societies Quarterly, a 35-page guide published by Influence Society, explores future trends in the hospitality industry across various themes such as branding, design, AI, and wellness, offering insights into what is reshaping guest expectations and experiences. The fifth edition discusses topics like the Jacquemus Effect in branding, the evolving nature of luxury hotels, AI’s subtle…

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