Catégorie : Strategy
-
FREAK SCENE PARTNERS WITH THE EVOLV COLLECTION FOR POP-UP ACTIVATION IN 100 WARDOUR STREET
Martin Williams Freak Scene and The Evolv Collection are joining forces to launch an exclusive pop-up residency in 100 Wardour Street, bringing the bold pan-Asian flavours to the Soho location from July to November. The Evolv x Freak Scene partnership is the first strategic collaboration since CEO Martin Williams took the helm of the company and indicates…
-
The Great PowerPoint Panic of 2003
The new media technology was going to make us stupid, to reduce all human interaction to a sales pitch. It was going to corrode our minds, degrade communication, and waste our time. Its sudden rise and rapid spread through business, government, and education augured nothing less than “the end of reason,” as one famous artist…
-
WhatsApp’s rollout of ads will change the app forever
The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’The launch upends its founders’ original mission of creating an app with ‘No Ads! No Games! No Gimmicks!’Emma Roth is a news writer who covers the streaming wars, consumer tech, crypto, social media, and much more. Previously, she…
-
If color is the fastest path to brand recognition, why are so many of today’s top CPG brands abandoning it? | Fred Hart
If color is the fastest path to brand recognition, why are so many of today’s top CPG brands abandoning it? It’s a paradox at the heart of modern brand building – and one that’s dividing founders, designers, and marketers alike. This week, I’m unpacking both sides of the debate: Should your brand own a color……
-
The CMO’s comeback: Aligning the C-suite to drive customer-centric growth
Imagine the weekly meeting of a company’s executive team. The chief marketing officer (CMO) reports that all marketing metrics are on the rise. Brand awareness and web traffic are strong due to the latest ad campaign, which is loved by consumers and the press alike. Everyone is feeling good—until later in the meeting, when the…
-
The CMO’s comeback: Aligning the C-suite to drive customer-centric growth
Imagine the weekly meeting of a company’s executive team. The chief marketing officer (CMO) reports that all marketing metrics are on the rise. Brand awareness and web traffic are strong due to the latest ad campaign, which is loved by consumers and the press alike. Everyone is feeling good—until later in the meeting, when the…
-
A.I. Might Take Your Job. Here Are 22 New Ones It Could Give You.
First, a confession: I tried writing this essay with A.I. Listen to this article, read by Malcolm Hillgartner I started with ChatGPT’s “deep research” mode, asking it to compile a report on what new jobs for humans might be created by the rise of A.I. It asked a few follow-up questions and then set off,…
-
Uncontested: Dazn’s $1bn story reveals why the Club World Cup is really here
“And what exactly are you doing here, sir?” To be fair, the border guard at Miami international airport made an excellent point. As ice-breakers go, frowning over the passports and visa stickers of the long-haul crowd on matchday minus four of the Fifa Club World Cup, the border guard was at least in tune with the zeitgeist.…
-
Point B Restaurant Innovation Center Opens in Chicago
“Multi-unit restaurant operators have an overwhelming number of options to evaluate before investing in new technology,” said David Hanfland, chief executive officer, Point B. “To make these decisions easier, Point B’s Restaurant Technology Innovation Center provides a centralized hub showcasing the leading technology solutions so they can try them before implementation.” The Center’s fully integrated…
-
If we cut out Booking.com today, many hotels would be scrambling for business tomorrow. | Thibault Catala
If we cut out Booking.com today, many hotels would be scrambling for business tomorrow. There’s a class action lawsuit underway in Europe, claiming Booking.com has abused its dominant position with unfair parity clauses and high commissions. I get the frustration and I don’t support when OTA play dodgy. But we always go back to the…