Catégorie : Strategy
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Trust is the New Oil
From the Attention Economy to the Action Economy Source: ChatGPT 4o. A few weeks ago, I floated a half-baked idea during a presentation: “in the age of AI, trust is the new oil.” The more I bake it, the more I believe this phrase captures the possibility that AI will re-order the media economy as…
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Marriott’s Andy Kauffman Balances Putting People First With AI Personalization
In a travel economy fueled by experiences and expectations, the lines between marketing, technology, and hospitality are blurring. Marriott International sits at the crossroads of this evolution, balancing more than 30 brands, over 228 million loyalty members, and the rising demands of a mobile-native consumer. In this episode of The Speed of Culture, Matt Britton chats with…
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I don’t believe in scripts. | Jennifer Sillars
I don’t believe in scripts. I believe in positioning points. Points that every salesperson has to hit. There’s a flow to these points that makes logical sense. A flow that not only leaves room for conversation, but invites it. After creating 100s of decks in my career, and being heavily influenced by the one and…
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Fwd: The Briefing: Apple’s F1 Opening Spotlights Puzzle
Greetings! Can I have a show of hands of those who plan this weekend to see the new Apple-made Brad Pitt movie, “F1,” which opened today in theaters? It is the kind of film—full of shots of cars racing at high speed—that surely looks better on the big screen. That’s definitely the view of Eddy…
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Travel Tech Essentialist #178: Countdown
The clock is ticking. We’re racing to a world where AI outpaces humans at almost every task. While we debate whether AI will complement or replace existing systems, the real question is simpler: are we building for the world that’s coming, or the one that’s already gone? »It’s like we’ve discovered a new continent with 100…
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Airbnb just dropped their latest ‘update’ to Payment Terms. | Humphrey Bowles
Airbnb just dropped their latest ‘update’ to Payment Terms. Are we witnessing the transformation from platform to predator? Airbnb hosts, this is what just happened to your ‘business’: (a) Free Inventory Locking for Guests Guests can book without paying. If they ghost you 72 hours before check-in, Airbnb cancels. You get nothing, NOTHING!! No payout,…
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As much as all the SEO folks are hoping there’ll be some magic bullets for analytics in AI – it’s just not going to happen. | Christian Watts
As much as all the SEO folks are hoping there’ll be some magic bullets for analytics in AI – it’s just not going to happen. It’ll probably be largely a black hole from here on out. 1. Searches are not keywords anymore, It could start by pasting in a paragraph, an image, a video, an…
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Sustainability in Hospitality: Real Change or Greenwashing?
By Nicolò Rolle – CCO, Lybra Tech (Zucchetti Group) There’s something I’ve been reflecting on lately. As I scroll through LinkedIn or attend industry events, I see an overwhelming number of sustainability statements from hotels and tech providers alike. And while I applaud the intention, I can’t help but wonder: Are we truly changing how…
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🧠 Great discussion last night on the future of travel bookings and how we can help hotels show up in AI search results, when at the moment it’s being dominated by OTAs. | Amy Read
🧠 Great discussion last night on the future of travel bookings and how we can help hotels show up in AI search results, when at the moment it’s being dominated by OTAs. Huge thanks to Enzo Aita for organizing such an engaging session. It was a pleasure to sit alongside such an inspiring panel of…
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WATCH: The True Value of a Technology Partner
Before you commit to your next restaurant tech solution, ask this: Do you trust the partner behind it? In Episode 2 of HT’s exclusive interview series with Jeremy Julian of Custom Business Solutions, we unpack what restaurants should expect from a tech partner, from help navigating negotiations and solution mapping to boots-on-the-ground support during implementation.…
