Catégorie : Strategy
-
How citizenM Reinvented Hotel Loyalty (And Signed Up 50,000+ Subscribers) – Lennert de Jong
In this episode, citizenM CEO Lennert de Jong shares with our innovation correspondent, Matthias Hüttebräuker, how citizenM transformed the traditional hotel loyalty model by launching a subscription program inspired by Amazon Prime and Netflix. Lennert explains how his team developed the subscription concept during COVID, initially as a response to occupancy challenges, and how it…
-
Neil Patel’s team analysed half a million ChatGPT prompts and examined where the AI gets its answers from. | Mark Simpson
Neil Patel’s team analysed half a million ChatGPT prompts and examined where the AI gets its answers from. Wikipedia ranked #1. What surprised me was Blog posts ranked second. Reddit used to be high up the list. That’s now tanked, probably due to the madness on there. #iykyk But the blog part stuck with me.…
-
Field Notes From the Edge
Silicon Valley, 2025Over the past few weeks, I’ve been deep in Silicon Valley — invited into closed rooms across Nvidia, Netflix, Apple, OpenAI, VCs, start-ups, robotics labs, and beyond.Thanks for reading Musings Of A Wandering Mind! Subscribe for free to receive new posts and support my work.These are my field notes from the edge: signals,…
-
Substack Is Having a Moment—Again. But Time Is Running Out
Before June 8, the skilled and respected ABC News television journalist Terry Moran was neither a household name nor political lightning rod. That changed abruptly when Moran posted on X that Donald Trump’s deputy chief of staff Stephen Miller was “a world-class hater,” followed by an addendum that the president was a hater as well.…
-
How to work with AI: Getting the most out of Deep Research
👋 Hi, it’s Torsten. Every week or two, I share actionable advice to help you grow your career and business, based on operating experience at companies like Uber, Meta and Rippling. If you enjoyed the post, consider sharing it with a friend or colleague 📩; it would mean a lot to me. If you didn’t…
-
DAZN takes the wheel: why FIFA just handed over FIFA+—and what might come next
FIFA just turned its own streaming experiment into a global home by letting DAZN drive—proof that in 2025 the smartest play is partnership, not going it alone. >>>>> A guy with a scarf is now on Substack (Free and Paid) – SUBSCRIBE! <<<<<< 1. A quick rewind On 14 June FIFA and DAZN revealed a…
-
THE CREATOR GAP | Callum McCahon
THE CREATOR GAP We’ve all sat through the same old panels telling us “just give creators creative freedom” for the fifth year running. So for my Born Social Mandated Cannes Wrap-Up Post* I’m skipping the platitudes and digging into a few of the spicier threads that carried more nuance, more debate, more tension. The first…
-
A tale of two Cannes: Has technology finally conquered creativity?
Another Cannes Lions has come and gone. The rosé flowed, the sun scorched, and the Croisette pulsed with energy. But beneath the glitz and glamour, the schism that’s been building for over a decade can no longer be glossed over. There are now firmly two Cannes—the one inside the Palais and the other one in…
-
Hotel marketers, | Christine Malfair
Hotel marketers, No one’s typing “Nashville things to do” anymore. They’re saying: “Things to do in Nashville this weekend with friends. We’re big foodies who like music but also want something more chill and off the beaten path.” That’s not a search query. That’s a conversational story. And Google’s new AI Mode gets it. It…
-
Good News: Web traffic from search won’t go to zero. | Christian Watts
Good News: Web traffic from search won’t go to zero. People will still visit websites: > Some sites are pretty optimized for what they do. Booking, Expedia, Trip, Airbnb aren’t broken for finding & booking rooms, although their 25% commission will have to be slashed. (Agents only need to pay for tokens, which are cheap)…
