Catégorie : Strategy
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China is teaching Western brands the secret to travel content: show your audience, don’t tell them. | Jeremy Jauncey
China is teaching Western brands the secret to travel content: show your audience, don’t tell them. In China, they’re booking trips directly from the videos they watch. When people are planning their next venture, they don’t open a search engine. They open Little Red Book, Xiaohongshu. If you haven’t heard of it, it’s a social…
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I’ve just left Google’s offices with a realization that changes everything for travel brands. | Jeremy Jauncey
I’ve just left Google’s offices with a realization that changes everything for travel brands. Google is now indexing content from Instagram Professional accounts, so posts can show up directly in Google searches. It’s the moment social media and search have finally merged. It’s a big step toward a more open, integrated content ecosystem. It could…
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Mews expands Digital Key integration with Salto smart access system
With this integration, guests at participating hotels can bypass traditional check-in procedures and access their rooms directly via mobile devices. For hotel operators, the system offers time savings, reduced dependency on physical keycards, and fewer manual front desk tasks, contributing to streamlined operations. “Every step of the guest journey should be effortless,” “With Salto smart…
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A Contrarian View on Personalisation in Hotels⛱️ | Vassilis Syropoulos
A Contrarian View on Personalisation in Hotels⛱️ As we’re well into summer and the pace becomes more leisurely, with many of us easing into holidays there’s one notion we ought to challenge. Year after year, we complain that we haven’t achieved true personalization in hotels. But some things fail for a natural reason. What if…
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AI Experimentation in Hospitality and Beyond: Practical Ideas for Immediate Impact – Chris Kluis
Josiah: I really enjoyed speaking with you about your unique family story. We were in Indianapolis at HITEC, right? This big tech trade show. And you were saying your family history runs deep when it comes to technology and AI. I wonder if you could share that story with our listeners. Chris: Yeah. So my…
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I’m excited for independent hotels right now… | Christine Malfair
I’m excited for independent hotels right now… And honestly, a little concerned for brand hotels. Here’s why: Brand hotels rely almost entirely on their corporate websites for visibility. The problem? Most brand sites aren’t built for how guests discover hotels today: – Little (if any) local content – No guest-focused storytelling – No helpful FAQs,…
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Why Mentorship Matters Now More Than Ever – Ryan Bukstein
In this episode, Ryan Bukstein shares what he’s learned about the power of mentorship: both being mentored and mentoring others. Resources: If you or someone you know is struggling, get help: Hear other episodes with Ryan here: Learn more about Ryan’s firm, SMPL, here. A few more resources: If you found this episode interesting or helpful, send it…
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How Customer Obsession is Killing Brand Love
Redefining the Value Paradox Imagine yourself having walked into your favorite coffee shop… the one where baristas know your name and your usual order. But today, something different happened. Before you could even place your order, you were bombarded with loyalty card sign-ups, up-sell offers for pastries, and a push notification about their new premium…
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Low ADR isn’t the disease—it’s a symptom. | Jeremy Wells
Low ADR isn’t the disease—it’s a symptom. And too many hoteliers keep treating it like the actual problem. Push harder on sales… Tweak dynamic pricing… Add a clever campaign or some fancy new tech… Sure, these might help in the short term. But they’re band-aids. Not a cure. It’s like taking ibuprofen for heart failure.…
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The Eponymous Laws of Tech
It is my life’s goal to have a anecdotal law named after me. That or a breakfast taco platter. This is why I’ve been collecting some of these little nuggets of wisdom. Found in conference talks which I then repeat in meetings to sound smart, the Eponymous Laws of Tech are sometimes humorous observations and…
