Catégorie : Strategy

  • Why the Future of Luxury Travel is Anti-Luxury

    More often than I can count, guests who regularly book $2,000-per-night suites have told me that sleeping in our small-town Italy village homes are the most luxurious experiences of their lives. They aren’t being poetic. They are being prophetic. After nearly two decades of pioneering authentic culinary travel, I’ve watched thousands of travelers discover something…

  • AI agent shopping (including for travel) will be HUGE and eventually default. | Arlen Ritchie | 12 comments

    AI agent shopping (including for travel) will be HUGE and eventually default. Shopify is showing the way forward. I expect others will follow. Shopify has created tools that agents can use to shop with Shopify. No surprise they’re based on MCP (also MCP-UI which allows for embedded UI widgets). This model *should* apply to travel…

  • Your Guest Journey Is Wrong: Here’s the 5-Step Fix from Elon Musk

    Your Guest Journey Is Wrong: Here’s the 5-Step Fix from Elon Musk

    Love him or question him, there’s no denying that Elon Musk is one of the most disruptive figures of our time. While his public persona often sparks debate, if you separate the man from the method, you discover a compelling framework for innovation. This framework is a universal logic for deconstructing any process and rebuilding…

  • Booking.com launches first U.S. credit card

    Booking.com launches first U.S. credit card

    A strategic move to drive direct bookings and deepen customer loyalty in the U.S. Aug 7, 2025 Booking.com has quietly introduced its first U.S. credit card, the Genius Rewards Visa Signature, designed to encourage direct bookings and strengthen its position in the competitive U.S. travel market. Rather than traditional points, the card offers travel credits…

  • Decoding Zuck’s Superintelligence Memo

    Decoding Zuck’s Superintelligence Memo

    Mark Zuckerberg, the chief executive of Meta (aka the company formerly known as Facebook), has published a memorandum about “superintelligence” and what it will mean not only for his company but for the world and society at large. It has had a wide variety of reactions ranging from delight to derision. As is normally the case, every single time I come…

  • AI may one day beat creativity. | Peter Buckley posted on the topic | LinkedIn

    AI may one day beat creativity. The thought makes me uncomfortable. That’s why they call it the Bitter Lesson. Back in 2019, computer scientist Richard Sutton identified an unwanted truth about AI progress. Breakthroughs didn’t come from adding human knowledge or expert approaches. They came from scaled learning. From letting machines learn through massive trial…

  • The luxury bubble isn’t popping, but it’s shifting. | Oliver Corrin

    The luxury bubble isn’t popping, but it’s shifting. Luxury travel is booming, but not for the reasons we think. Not because ultra-wealthy guests are suddenly travelling more. But because aspirational guests, those who don’t normally spend $7,000 a night, have been spending like they do. And the industry has responded in kind: • Upscale airlines…

  • Good Taste Is More Important Than Ever

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  • Fish Food 653: Separating fads from trends, and the second and third order effects of AI

    Fish Food 653: Separating fads from trends, and the second and third order effects of AI

    Tracking the impact of technological shifts, the future of cultural content, ChatGPT agent, and instructions for living a life This week’s provocation: Containers, cascading coordination, and how technology scales ‘Don’t be the dog that barks at every passing car’ Richard Wheldon How should we separate major underlying shifts in technology from the fads that come…

  • Rethinking the reception desk

    Hey 👋 You’ve just opened Hotel Nuggets, a not-boring newsletter for hoteliers.  Today’s edition: 🤔 Rethinking the reception desk 💡 Same venue. Two completely different moods. 🤲 How to catch competitor sellouts 😲 Here’s what AI thinks of your hotel #1 Rethinking the reception desk 🤔 Can you believe it… No one dreams of queuing at…