Catégorie : Strategy
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A new era: Trends shaping China’s heavy-duty trucking industry
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Little « hacks » from the Tokyo capsule hotel
The « Hotel Nuggets » newsletter offers bi-weekly hospitality tips, highlighting ideas from Tokyo capsule hostels, advocating for ‘place-based’ marketing, discussing the financial losses from outdated prepaid rate processing, and suggesting strategies to boost midweek bookings. A friend’s inspiration from hostels led to learning from Tokyo’s « 9 Hours » capsule hotel, revealing the benefits of QR codes for…
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How Hotels Are Thinking About Gen AI
Hotel executives and industry experts are discussing the potential impact of generative AI on hotel distribution and customer acquisition, with views ranging from tech giants like Apple and Amazon changing the game with personalized travel recommendations to online travel agencies possibly being threatened by AI’s personalization capabilities. The Destination AI summit in Washington, D.C., highlighted…
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8 out of 10 brands’ TikTok videos aren’t working — here’s how to fix it – The Media Leader
Daivid’s research reveals that the majority of branded content on TikTok fails to engender positive emotions, attention, and brand recall, with only 16% of videos exceeding the average Creative Effectiveness Score. The study suggests that brands can improve their TikTok presence by quickly evoking positive emotions, intentionally crafting content to stand out in the immersive…
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Demand for efficient airplanes remains: An interview with Darren Hulst
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After Apple, Jony Ive Is Building an Empire of His Own
Jony Ive, the former head of design at Apple, has created a prototype for his vision of the future on a city block in San Francisco, utilizing a scale model carved from Alder wood. Five years after leaving his position, Ive has purchased half of the block, including a two-story, 115-year-old building in Jackson Square…
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The quarter’s top themes
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The Palace Coup at the Magic Kingdom
On February 25, 2020, Bob Chapek was unexpectedly announced as the new CEO of Disney, replacing the highly acclaimed Bob Iger, whose 15-year leadership was so notable he had considered a presidential run and was knighted by Queen Elizabeth II before she passed. During a media interview, Chapek expressed admiration for Iger’s legacy, while Iger…
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Fwd: Swift rails against AI | Greenpeace takes on Dove | And a crying boss
The article discusses the sale of New Commercial Arts agency to WPP, which will become part of Ogilvy, and highlights the impact of Taylor Swift’s announcement on voting for Kamala Harris due to concerns about AI. Greenpeace targets Dove for its plastic waste, mirroring Dove’s ‘Toxic Influence’ campaign. The EU court upheld a €2.42bn fine…
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Why A.I. Isn’t Going to Make Art
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